(Niles, Illinois) March 14, 2017 – Imbibe, an industry-leading beverage development company focused on formulating and commercializing cutting-edge products, released insights from Expo West, [...]

There’s been a lot of buzz in the beverage industry around the “F” word the last few years. By this, of course, I mean function. Inherently beneficial ingredients, as opposed to ones used for [...]

The functional beverage market has grown exponentially over the last several years as busy consumers are seeking convenient ways to improve their health and wellness. Some of the most popular [...]

  TEA We visited the Kombucha Room in Logan Square and chose a flight with very dynamic flavor profiles, including Mango Chili, Watermelon Agua Fresca, Blackberry Cucumber Basil, Strawberry [...]

Trendspotting – July 2017 – Summer Spotlight from Imbibe on Vimeo. FLAVOR     Watermelon is the “it” flavor of the season, and has popped up in many recent product launches [...]

Remember Tang? The orange-flavored/orange-colored instant powdered beverage was a breakfast staple for generations of Americans. A vintage 1959 television commercial promoted the beverage as “the [...]