Trendspotting – July 2017 – Summer Spotlight from Imbibe on Vimeo.
FLAVOR |
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Watermelon is the “it” flavor of the season, and has popped up in many recent product launches like the Chick-Fil-A Watermelon Mint Lemonade, Starbucks Shaken Watermelon Passion Tea and Perrier watermelon flavored mineral water. |
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Prickly pear is having a moment, especially in the food service industry. The flavor has been used in products featured on menus at Starbucks, Panera, Taco Bell and Disneyland. |
COFFEE AND TEA |
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Coconut has been popular in coffee this summer. Who does it well: Trader Joes , Dunkin Donuts, Starbucks
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Cascara is gaining momentum. The tea, made from the dried skins of the coffee cherry, was featured in the Starbucks Nitro Cascara Cloud, Arabica Soda, and Goose Island’s Fulton & Wood Cascara Grisette Who does it well: Starbucks, Arabica Soda, Goose Island |
21+ |
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Cocktails like hard seltzers that have less sugar and fewer calories hit shelves. Who does it well: |
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Rosé is the wine of summer. It even has its own holiday, National Rosé Day, in June, and a popular hashtag, #RoseAllDay. Frosés (Rosé slushies), Smitten Ice Cream Rosé, and Fruta Pop Rosé freeze pops are just a few summer products that incorporate Rosé. Who does it well: Fruta Pop, Smitten Ice Cream |
#INSTAWORTHY |
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The New Order Coffee cereal milk latte, made using milk that cereal was steeped in, gained a lot of buzz this summer for its unique flavor and presentation. |
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There’s still a buzz around unicorn food and beverage. Recent launches include The Grounds of Alexandria Unicorn Soda and Pearl Butter, a colorful spread made with adaptogenic herbs. |
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Goth food and beverage has also taken over Instagram feeds, with products like the matte black latte and activated charcoal ice cream. Who does it well: Round K, Little Damage |
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