Imbibe’s Chief Operating Officer Will Lennon will be discussing the challenges industry professionals are facing because of the clean label movement, and strategies to manage these challenges, at SupplySide West in Las Vegas. The panel entitled “Clean Label Strategies and Formulation Considerations,” will take place at 1:30 p.m. on Sept. 26, 2017.

During the three-hour session, Lennon will present alongside other industry professionals. He will share real-life case studies from product launches he has been involved with, and speak about establishing customer expectations for a clean label product and the costs (including often hidden costs) associated with developing clean products.

“I’m very excited to be invited to speak at SupplySide West for the second year in a row,” said Lennon. “I look forward to providing key insights on some of the primary barriers regarding the implementation of a clean label supply chain.”

Lennon brings a unique blend of supply chain, finance and strategic planning to the Imbibe team. As Chief Operating Officer, he leverages his deep experience in supply chain management to lead the company’s efforts in sourcing, logistics, production and finance. Under Lennon’s leadership, the company developed a cutting-edge approach to ingredient sourcing, as well as strong partnerships with suppliers and co-packers, all while maintaining rigorous and meticulous compliance controls.

SupplySide West is Sept. 25 to 29 at Mandalay Bay in Las Vegas, and attracts more than 15,000 industry professionals annually.