Flavor Drop: Peanut Butter Whiskey & Black Currant Lime
Every Flavor Drop highlights new flavors backed up by market data, consumer trends, and our visibility into what has yet to make it to market (but is in process in the lab). Email marketing@imbibeinc.com or click the button at the bottom of the page to request flavors – from this Flavor Drop, or anything from our database of over 20k flavors. Don’t forget to check out all our previous Drops if you’re looking for some more inspiration.
Peanut Butter Whiskey
When Skrewball’s Peanut Butter Whiskey launched back in 2018, it catapulted the unique flavor profile to the mainstream and intrigued consumers – resulting in flavored whiskey sales being up 14.6% from the two years prior (and as of July 2022).1 This flavor profile can be described as a combination of smooth whiskey and creamy peanut butter, making for a unique and delicious sipping experience.
Peanut Butter was named one of the 20 fastest-growing flavors of the past three years in hot and dairy beverages.2
| Popular Peanut Butter Pairings3 | ||
|---|---|---|
 Vanilla |
 Chocolate |
 Banana |
Black Currant Lime
Black Currant was named among the 20 fastest-growing flavors of the past three years.4 This small, dark purple berry, common in cocktails and liqueurs, brings a slightly bitter and tangy profile to the tongue but is often described as having a sweet-tart balance that is reminiscent of a grape-like flavor. Paired in harmony with the citrusy, refreshing, and zesty experience of Lime, this flavor combination has potential to grow in both the non-alcoholic and alcohol sector. With consumers paying more attention to prioritizing health & wellness in their diets, this unison also hits on the inherent health halo surrounding citrus, which has increased 16% as a mentioned menu ingredient from 2018 to 2021 in the beverage category.5
28.3% of consumers said they would be interested in trying Black Currant across all beverage categories.6
| When searching for Black Currant, Google users search for this flavor in: | ||
|---|---|---|
 Vodka |
 Jam |
 Liquor |
- Future Market Insights
- NielsenIQ, 2022.
- Kerry Taste Charts, 2022.
- Tastewise, 2022.
- Mintel, Trendspotting on US Menus: Floral and Citrus Beverages, US, January, 2022
- Imbibe Percolator, n=300 2021.
- Google Trends, 2/23.
