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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.

How Tariffs Are Reshaping Your Food & Beverage Production in 2025

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!

Bitter Masker developed by Imbibe for Functional Beverages

Discover NonSense BP-1 from Imbibe, a new bitter masker for highly caffeinated functional drinks that simplifies formulations by potentially replacing multiple ingredients.

Rethinking GRAS: A Looming Regulatory Shift for the Food Industry

Learn about the upcoming changes and important considerations surrounding the GRAS (Generally Recognized as Safe) regulatory framework.

Using Sensory Science to Create the Drinks You Love

Ever wondered about the science behind your favorite beverages? Discover how Insights and Innovation Manager Nikki Wollak, a Food Scientist, utilizes sensory science to craft the drinks you love.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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