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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

Flavor Drop: Cookie Butter (Spiced Cookie) & Affogato

Learn more about Cookie Butter and Affogato - or better yet, request samples to enhance these trendy and indulgent flavors into your portfolio!

Flavor Wheel – Dragon Fruit

Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Keep reading to find out what they are and to leverage a resource so you know your team is talking about the same tastes.

#TrendSpotting: Sports Nutrition Trends of Today

In a recent Imbibe survey, we learned that 78% of sports nutrition beverage consumers at least work out weekly, but uses for these products have evolved beyond the gym.

Imbibe’s Nicole Wollak Talks Hobbies and How Work and Play Overlap

Nicole Wollak, Senior Manager, Insights and Innovation, Imbibe is a serial dabbler of hobbies. She's taken music lessons on three different instruments and balances hobbies, plus two children in addition to an impressive career.

Flavor Drop: Lychee & Strawberry Kiwi

Learn about Lychee and Strawberry Kiwi flavors, including tasting notes from our flavorists!

Flavor Drop: Piña Colada & Ginger Beer

Piña Colada flavor is everywhere! From classic candies to boozy innovations and even plant-based desserts, Piña Colada is a growing trend. Social media buzz and searches for Piña Colada smoothies show its popularity across categories.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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