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Thought-Leading Product Innovation and Ingredient Innovation
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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.
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Imbibe Updates
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Trends
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Imbibe Updates
In the Media
Technical & Industry Guidance
Trends
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Beverage: Fuel for Function – Imbibe Explains How the Beverage Market is Getting Personal(ized)
Consumers crave personalized drinks that address their specific needs, like gut health for mood and focus. Brands are responding with a wave of functional beverages targeting sleep, stress, memory, and more.
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Flavor Drop: White Grape & Concord Grape
White Grape is back! This nostalgic flavor is trending across drinks (from soda to energy drinks) and social media buzz is up 25.6%.
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Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and Younger
Connecticut lawmakers are proposing a ban on energy drinks for people under 16. The bill would restrict sales, not consumption, meaning parents could still buy them for their kids.
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Future Proof Your Business By Formulating for Females
Imbibe's infographic, "Femme Focus on Function," dives into what women want in food, drinks, and supplements. Download now and partner with Imbibe to implement these strategies!
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Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations
Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations.
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#TrendSpotting: Unveiling Generation Alpha: Shaping the Future of Consumer Trends
62% of Millennial parents try new things influenced by their kids, who learn from TV, influencers, and online ads. Imbibe's "Epicurated" Flavor Trend Presentation helps brands apply these trends and plan their innovation pipeline.
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