Flavor Drop: Chocolate Malt & Blueberry Cobbler

Posted: August 12, 2024
In: Trends

The Trend: Nostalgia

The Flavor: Chocolate Malt

For consumers, whether it’s Boomers reminiscing about malt shops, Gen X recalling bags of popcorn mixed with Whoppers at the movie theater, or Gen Z reflecting on Easter egg hunts for hidden treats filled with Brach’s Malted Milk Eggs, Chocolate Malt brings a sense of nostalgia. Chocolate Malt is found in confections, ice cream, milk, RTD cocktails, RTS alcohol, and even coffee. This year, Starbucks Asia launched Malty Delight Chocolate Latte and Omega Coffee Collective released Columbia Chocolate Malt Coffee. In 2023, Hilco introduced Girl Scout Thin Mints Milk Chocolate Malt Balls and Van Leeuwen debuted a limited-edition Malted Milkshake and Fries and Malted Cookie Dough Shake. Social conversations about Chocolate Malt flavor have increased 9% over the last year,¹and “Chocolate Malt” is trending 11% more than “Chocolate” alone.²

Tasting notes from our Flavorists: cookie, baked, spiced, sugary, cinnamon, nutmeg, brown

Chocolate Malt-inspired market products:

untitled art chocolate malt pastry stout

Chocolate Malt Drink Mix, Malt Krunch Ice Cream Bars, Chocolate Malt Whisper Bourbon Whiskey, Maltville Ice Cream, Chocolate Malt Amore Pastry Stout

Perfect Pairings from our Flavorists
Caramel	Cherry	Coffee

The Trend: Nostalgia

The Flavor: Blueberry Cobbler

The taste of Blueberry Cobbler may evoke memories of a mouthwatering aroma wafting by and rousing them to grandmother’s kitchen where a sweet treat cools on the windowsill. Blueberry Cobbler is found in granola, oatmeal, baked goods and baking mixes, protein shakes, syrup, tea, coffee, liquor, and even beer. This year, Jimmy John’s launched a Lemon Berry Cobbler Cookie and Funky Buddha Brewery released a limited-edition Blueberry Cobbler wheat ale as their summer seasonal. Social conversations about Berry Cobbler flavor have increased 37% over the last year.¹Even in the “off” season, searches related to blueberry are trending. The following searches have experienced recent growth, suggesting its ubiquitous and versatile nature: Lemon Blueberry bread, Crown Royal Blueberry, Blueberry bagel, Banana Blueberry oatmeal breakfast cookies, Pink Lemonade Blueberry, and Blueberry Dutch baby.³

Tasting notes from our Flavorists: coffee, roasted, fruity, berry, creamy, milky

Blueberry Cobbler-inspired market products:

weldwerks brewing co can of bluberry cobbler sour ale

newengland coffee bag of blueberry cobbler coffee

prime bites bag of blueberry cobbler protein brownie

recon 1 mre bluberry cobbler protein shake

bottle of highmark blueberry cobbler moonshine

Blueberry Cobbler Sour Ale, Blueberry Cobbler Coffee, Blueberry Cobbler Protein Brownie, Blueberry Cobbler Protein Shake, Blueberry Cobbler Moonshine

Perfect Pairings from our Flavorists
Peach	Lemon	Cherry

To request flavors, whether from this drop or any of the 20k flavors in our library, simply click the button at the bottom of the page or email marketing@imbibeinc.com. And if you’re seeking further inspiration, don’t forget to explore our previous Drops for a plethora of inspiring ideas.