#Trendspotting: Innovation Planning for 2024 & Beyond
Sustainable packaging and mom-focused products like lactation coffee are hot! Sexual wellness is booming too, with brands offering solutions for intimacy and performance.
Imbibe’s Take on Kombucha’s Claim to Fame
Remember “Kombucha Girl”? That viral video wasn’t just funny, it reflected a growing trend: fermented drinks for gut health. Consumers are all about gut health, and kombucha’s probiotics are seen as a solution.
Imbibe is Supporting Innovation Pipelines Beyond 2023 through Sustainability, Sustenance, and Sex
Imbibe predicts a focus on sustainable packaging and eco-friendly ingredients. Expect more products supporting breastfeeding post-formula shortages and a booming sexual wellness market, driven by pandemic-era openness about sexual health.
Flavor Drop: Peanut Butter Whiskey & Black Currant Lime
Peanut Butter Whiskey, like Skrewball’s, has exploded in popularity, boosting flavored whiskey sales by nearly 15%. This combination is a hit with consumers. Black Currant, a tangy berry with hints of grape, is another trending flavor.
