Imbibe CCO on Personalized Nutrition and the Focus on the Other 0.1%
Wearable devices may advance personalized nutrition, said Andy Dratt, chief commercial officer and executive vice president for Imbibe, a beverage innovation company.
#TrendSpotting: Shifting Demand for Functional Beverages
How have functional beverage trends evolved from 2023 to 2024? Discover the shifts in consumer preferences and product innovation.
Imbibe Invites You to Taste Success at SupplySide West 2024
Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
#TrendSpotting: Mixology to the Masses
People are drinking less alcohol because they want to be healthier, not because they dislike the taste. Consumers crave complex flavors that can rival alcoholic drinks. Read more about this trend and sign up for our Trendspotting newsletter.
#TrendSpotting: Sports Nutrition Trends of Today
In a recent Imbibe survey, we learned that 78% of sports nutrition beverage consumers at least work out weekly, but uses for these products have evolved beyond the gym.
