A Flavorful 2025: Highlights, Insights & Gratitude
As 2025 comes to a close, we’re reflecting on the driving force behind our success: our customers and partners. From bold ideas to complex formulation challenges, see how your ambition inspired every hour we spent in the lab this year.
Flavor Drop: Peppermint & Pomegranate
Discover the compelling directions for modern beverage innovation. Peppermint and Pomegranate are powerful, versatile building blocks winning with consumers, offering clean cooling effects, vibrant color, and essential tartness for next-generation drinks.
Four Trends Reshaping the 2026 Beverage Landscape
The 2026 beverage market demands personalization, indulgence, and functionality. Four key trends are redefining the industry: guilt-free indulgence, the social experience, ultra-personalized drinks (AI/robotics), and a thoughtful, health-focused approach to energy.
Energy Drink Trends to Watch in 2026
Two beverage companies are successfully riding the energy drink wave, leaning into the consumer shift toward health-focused, low-sugar, and functionally balanced beverages. This includes meaningful traction in the caffeine-free and reduced-caffeine energy space.
Latin-inspired beverages
The boom in Latin-inspired beverage flavors is undeniable. We talked to industry experts who reveal the specific cultural and taste elements driving the popularity of flavors like tamarind, hibiscus (jamaica), and chili-lime.
Flavor Drop: Cranberry & Pumpkin Chai
Cranberry provides seasonal nostalgia, but the future of beverages lies in familiar yet unexplored flavors. Discover why Pumpkin Chai is the key emerging trend for 2026, perfectly aligning comforting spices, clean labels, and functional benefits.
Matcha Might: Could the trendy tea challenge coffee?
The trendy tea takes on coffee! Ingredient experts confirm that matcha is a “standout ingredient” and top contender in the growing market for functional, health-focused beverages.
Is Apple the new Pumpkin Spice?
Apple is challenging pumpkin spice’s dominance as the leading fall flavor. Flavors like apple cider and apple cinnamon are gaining ground, offering a nostalgic and warm-spiced alternative to the saturated pumpkin spice market.
Fall’s Familiar Duet: Caramel Apple & Candy Corn
Fall’s Seasonal Duo: Caramel Apple & Candy Corn. Beyond pumpkin, these two iconic flavors, from cozy craft to pure nostalgia, are driving sales. Win the season with Imbibe.
#TrendSpotting: The Seasonal Flavor Renaissance
What do kiwi, eggnog, lavender, and hibiscus have in common? All are identified as flavor profiles that experience a surge in specific seasons.