Flavor Drop: Americana – Rocket Pop & S’mores
Nostalgic flavors are driving innovation. Discover how Rocket Pop and S’mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
Energy Drinks in Esports: The Next Wave
Crafting energy drinks for the esports and gaming audience demands precision. Imbibe’s Adam Johnson explains it’s more than just caffeine; it’s about designing with intention to meet gamers’ unique needs.
SupplySide Global 2025: Imbibe’s Innovation in Focus
For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.
FDA Front-of-Package Labels: Impact on Food & Beverage
The FDA’s proposed rule would require a simplified “Nutrition Info” box on most packaged foods, rating saturated fat, sodium, and added sugars as Low, Medium, or High.
Citrus Flavor Wheels: Orange, Tangerine, and Lemon
The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet
Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
Women’s Beverages: Steeped in Functional Ingredients
Explore the rising trend of women’s beverages that are ‘steeped’ in functional ingredients. Discover how these innovative drinks are formulated to support women’s unique health and wellness needs.
Sweetener Insights That Help Products Win
Watch the replay of our sweetener micro-masterclass, designed specifically to equip developers with the practical tools and technical insight needed to tackle this complex space.
#TrendSpotting: Shifts in Attitudes and Alcohol Consumption
Discover key insights from Imbibe’s “Shifting Drinking Habits” survey of 500 alcohol buyers. Learn how consumer preferences are evolving and where the biggest opportunities lie in the changing beverage landscape.
FDA to Phase Out Petroleum-Based Food Dyes
The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.
