Is Apple the new Pumpkin Spice?
Apple is challenging pumpkin spice’s dominance as the leading fall flavor. Flavors like apple cider and apple cinnamon are gaining ground, offering a nostalgic and warm-spiced alternative to the saturated pumpkin spice market.
Fall’s Familiar Duet: Caramel Apple & Candy Corn
Fall’s Seasonal Duo: Caramel Apple & Candy Corn. Beyond pumpkin, these two iconic flavors, from cozy craft to pure nostalgia, are driving sales. Win the season with Imbibe.
#TrendSpotting: The Seasonal Flavor Renaissance
What do kiwi, eggnog, lavender, and hibiscus have in common? All are identified as flavor profiles that experience a surge in specific seasons.
Imbibe Launches New Technology to Support Sugar Reduction
Featured in Beverage Daily, Imbibe expands its SweetSense portfolio, including the new PW-4, to improve taste and eliminate off-notes from high-intensity sweeteners.
Develop Functional Beverages like Huel’s Daily Greens with Imbibe
Imbibe can help you develop functional beverages like Huel’s Daily Greens ready-to-drink. Consumers want drinks with targeted outcomes, driving the functional market trend (as seen in Food Navigator USA).
Trusted Protein Insights for Product Innovators
Discover new beverage types, including high-protein, clean-label, and clear options, and learn about the technology challenges related to mouthfeel and stability in protein drinks.
Flavor Drop: Apple Pie & Maple Cream
Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.
Is Pumpkin Spice Still as Popular in 2025?
Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.
Tools to Better Communicate Tropical Flavors
Imbibe’s new Coconut, Passionfruit, Kiwi, and Banana Flavor Wheels help product developers align for faster innovation.
Sports Nutrition Trends Driving Beverage Innovation
Sports nutrition has always been at the leading edge of formulation science, and its breakthrough ingredient systems are now setting the pace across functional beverages, clean-label innovation, and reduced-sugar formulations.