Imbibe Launches New Technology to Support Sugar Reduction
Featured in Beverage Daily, Imbibe expands its SweetSense portfolio, including the new PW-4, to improve taste and eliminate off-notes from high-intensity sweeteners.
Develop Functional Beverages like Huel’s Daily Greens with Imbibe
Imbibe can help you develop functional beverages like Huel’s Daily Greens ready-to-drink. Consumers want drinks with targeted outcomes, driving the functional market trend (as seen in Food Navigator USA).
Trusted Protein Insights for Product Innovators
Discover new beverage types, including high-protein, clean-label, and clear options, and learn about the technology challenges related to mouthfeel and stability in protein drinks.
Flavor Drop: Apple Pie & Maple Cream
Nostalgic fall flavors like apple pie and maple cream are fueling innovation. Both are moving beyond indulgent applications into new formats, as brands meet demand for natural, seasonal sweetness.
Is Pumpkin Spice Still as Popular in 2025?
Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.
Tools to Better Communicate Tropical Flavors
Imbibe’s new Coconut, Passionfruit, Kiwi, and Banana Flavor Wheels help product developers align for faster innovation.
Sports Nutrition Trends Driving Beverage Innovation
Sports nutrition has always been at the leading edge of formulation science, and its breakthrough ingredient systems are now setting the pace across functional beverages, clean-label innovation, and reduced-sugar formulations.
Next wave of RTD coffee: Less sugar, more function
Redefining “luxury” in a can of coffee. This article explores how RTD coffee brands are balancing flavor with wellness, from how we process milk and sugar differently to the rise of functional ingredients.
Imbibe Expands Taste Modulation Platform
Imbibe expands its SweetSense® line, delivering advanced taste modulation solutions to help brands overcome off-notes, enhance sweetness, and achieve clean label goals.
Flavor Drop: Strawberry Edition
Strawberry isn’t just a seasonal favorite, it’s a year-round flavor powerhouse. With consistent consumer demand, rising product launches, and lasting appeal across categories, strawberry proves to be more than a trend. Discover why this evergreen flavor continues to reign supreme in food and beverage innovation.