Beverage Trends 2025: Bold Flavors, Nostalgic Twists, and Health-Driven Innovations
Discover the transformative beverage trends of 2025. From maximalist flavors to nostalgic classics with modern twists, the industry is evolving to meet changing consumer demands.
Imbibe 2024 Wrapped – A Taste of Success
Imbibe’s 2024 was a year of flavor innovation, featuring extensive R&D, a successful SupplySide West debut, 10+ ingredient launches, and support for customer product launches across diverse categories.
Nonalcoholic Adult Beverage Boom
Industry experts highlight the growing demand for non-alcoholic beverages, driven by health-conscious consumers. Innovation and understanding evolving market trends are crucial to meet these complex demands.
Imbibe Talks Delicious, Next-Gen Journeys in the Formulation of Plant-Derived Foods
Plant-based foods require advanced formulation to balance taste, nutrition, and clean ingredients. Blending analogues with real vegetables and layering flavors can enhance appeal and scalability.
Imbibe CCO on Personalized Nutrition and the Focus on the Other 0.1%
Wearable devices may advance personalized nutrition, said Andy Dratt, chief commercial officer and executive vice president for Imbibe, a beverage innovation company.
#TrendSpotting: Shifting Demand for Functional Beverages
How have functional beverage trends evolved from 2023 to 2024? Discover the shifts in consumer preferences and product innovation.
Imbibe Invites You to Taste Success at SupplySide West 2024
Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
#TrendSpotting: Mixology to the Masses
People are drinking less alcohol because they want to be healthier, not because they dislike the taste. Consumers crave complex flavors that can rival alcoholic drinks. Read more about this trend and sign up for our Trendspotting newsletter.
#TrendSpotting: Sports Nutrition Trends of Today
In a recent Imbibe survey, we learned that 78% of sports nutrition beverage consumers at least work out weekly, but uses for these products have evolved beyond the gym.
