How Much Hype Can You Fit in a Bottle?
Functional beverages promise energy, gut health, and more—but do they work? Emmy-winner David Page explores the real science, myths, and hype behind today’s hottest drinks with insights from Imbibe’s experts.
Optimize R&D with Sensory Insights from Imbibe
Sensory evaluation is a powerful tool for creating products that resonate with consumers. Learn how to integrate sensory testing into your R&D pipeline—from concept screening to market readiness—to drive data-backed innovation, reduce risk, and build products that succeed on shelf.
What’s Driving Beverage Innovation in 2025
What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.
Flavor Drop: Americana – Rocket Pop & S’mores
Nostalgic flavors are driving innovation. Discover how Rocket Pop and S’mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.
Energy Drinks in Esports: The Next Wave
Crafting energy drinks for the esports and gaming audience demands precision. Imbibe’s Adam Johnson explains it’s more than just caffeine; it’s about designing with intention to meet gamers’ unique needs.
SupplySide Global 2025: Imbibe’s Innovation in Focus
For brands navigating the complexities of flavor, function, and speed-to-market, Imbibe is the strategic partner leading the way. At SupplySide Global 2025, we’re not just showcasing products—we’re demonstrating how smarter collaboration can unlock breakthrough innovation and business impact.
FDA Front-of-Package Labels: Impact on Food & Beverage
The FDA’s proposed rule would require a simplified “Nutrition Info” box on most packaged foods, rating saturated fat, sodium, and added sugars as Low, Medium, or High.
Citrus Flavor Wheels: Orange, Tangerine, and Lemon
The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet
Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
Women’s Beverages: Steeped in Functional Ingredients
Explore the rising trend of women’s beverages that are ‘steeped’ in functional ingredients. Discover how these innovative drinks are formulated to support women’s unique health and wellness needs.