Tropical flavors like coconut, passionfruit, kiwi, and banana are experiencing steady growth in 2025, driven by consumer demand for natural, exotic tastes, plant-based diets, wellness trends, and globally inspired products. To help developers capture these opportunities, Imbibe’s proprietary flavor wheels organize the sensory traits of each flavor—like coconut’s fatty or creamy notes or banana’s ripeness—into a shared, structured vocabulary. This reduces subjectivity, streamlines product development, aligns stakeholders, and ensures the end product tastes exactly as intended, whether it’s a refreshing coconut RTD or a tart, luscious passionfruit syrup.

Why Tropical Flavors Are Trending

• The coconut flavor market is projected to expand by a CAGR of 6.8% through 2033, fueled by plant-based eating, the “tropicalization” of cuisine, and consumer preference for natural ingredients.¹
• Passionfruit and banana are showing strong traction: passionfruit mentions in social conversations grew by 9.44% and both fruits have seen notable increases in menu penetration and product launches.²
• Kiwi—especially golden kiwi—is on the rise in beverages and desserts, while launches featuring tropical blends (led by mango, orange, passionfruit, and pineapple) rose 11% over the last 12 months.³

Tropical flavors are now a year-round trend, expanding beyond seasonal indulgence. New products featuring tropical combinations and descriptors like “juicy” or “creamy” reinforce the importance of aligning on the precise flavor experience.

Imbibe partners with brands across categories, leveraging both its expertise and proprietary lexicon to help development and marketing teams achieve targeted, on-trend flavor profiles—from ripe banana to fatty coconut to vibrant passionfruit.

Check out our tropical flavor wheels and request the right tropical profile for your next launch at marketing@imbibeinc.com.

1. Market Report Analytics 2. Tastewise 3. Mintel