As seen in Beverage Daily:
Imbibe has just expanded its SweetSense portfolio, a line of sweetness modulators designed to improve taste in today’s most complex beverage applications. SweetSense enhances sugar-like perception, rounds off sharp sweetness peaks, and reduces bitterness or lingering off-notes often associated with high-intensity sweeteners such as stevia or monk fruit.
The latest addition, SweetSense PW-4, is specifically engineered to soften sweetness curves and deliver a more balanced, enjoyable flavor profile: helping developers achieve sugar reduction and clean label goals without compromising on taste
What sets SweetSense apart is its ability to perform across a broad range of challenging formulations, including those with plant proteins, caffeine, botanical extracts, dairy alternatives, and high-nutrient density bases. Unlike conventional taste solutions, SweetSense works synergistically with other taste modulators to improve mouthfeel, balance, and overall flavor delivery.
Available in both liquid and powder formats, SweetSense is suitable for sports nutrition, functional and performance beverages, alcohol alternatives, and children’s nutrition. Its versatility makes it a powerful tool for brands navigating reduced-sugar and better-for-you innovation.
Imbibe’s taste modulation platform addresses issues such as:
- Bitterness and astringency from plant proteins, caffeine, and botanical extracts
- Metallic or lingering aftertastes from high-intensity sweeteners like stevia and monk fruit
- Flavor washout or muted notes in high-nutrient density applications
- Back-end flavor perception issues in dairy alternatives and protein-enriched bases
- Unbalanced sweetness or lack of mouthfeel in reduced-sugar and sugar-free systems
With more than 60 years of expertise in flavor design and formulation, Imbibe is dedicated to creating taste solutions that deliver, scaling seamlessly, performing in real-world applications, and aligning perfectly with your brand’s vision.
Read about more sugar reduction solutions Beverage Daily.
