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In 2022, the FDA proposed an update to the existing nutrient content claim “healthy” – first established in 1994, based on updated nutrition science. The effort is one of the agencies nutrition [...]

Most consumers look for overall money-saving value and continue to reduce non-essential spending at restaurants, grocery stores, and on alcohol. Let’s face it. Turning the page on a new calendar [...]

This Flavor Drop is forecasting two taste profiles that are sure to delight consumers. Follow the button at the bottom of this page or email marketing@imbibeinc.com  to request flavors – from [...]

Every Flavor Drop highlights new flavors backed up by market data, consumer trends, and our visibility into what has yet to make it to market (but is in process in the lab). Email [...]

Some trends seem like they pop up out of nowhere, but our expertise is seeing them come from months or even years away. Our perspective comes from a mix of data, market research, and activity [...]