Imbibe Explains FDA’s New “Healthy” Proposal with Essential Considerations and Potential Effects on Your Food and Beverage Innovations – Part 1

In 2022, the FDA proposed an update to the existing nutrient content claim “healthy” – first established in 1994, based on updated nutrition science. The effort is one of the agencies nutrition [...]

Flavor Drop: Limoncello & Spiced Peach

This Flavor Drop is forecasting two taste profiles that are sure to delight consumers. Follow the button at the bottom of this page or email marketing@imbibeinc.com  to request flavors – from [...]

Flavor Drop: Peanut Butter Whiskey & Black Currant Lime

Every Flavor Drop highlights new flavors backed up by market data, consumer trends, and our visibility into what has yet to make it to market (but is in process in the lab). Email [...]

Flavor Drop: Fauxgroni Sbagliato & Persimmon

Some trends seem like they pop up out of nowhere, but our expertise is seeing them come from months or even years away. Our perspective comes from a mix of data, market research, and activity [...]