Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

The Making of a Plant-Based Beverage and how Imbibe can Help

Plant-based proteins can deliver bitterness, astringency, and sulfuric, metallic, and cardboard notes while lacking the bulk and richness associated with traditional dairy drinks. Plant-based [...]

Imbibe Predicts More Products Will Be Good for You and Good for the Planet

It’s fair to say that consumers have altered routines, traditions, and social lives during two years of pandemic living. Just consider that many have had to become their own bartenders and [...]