Mushrooms, collagen, and MCT oil top Imbibe 2018 ingredient trend predictions

Posted: December 13, 2017
In: Trends

Consumers are taking a holistic approach to their health, which is why beverage development company Imbibe predicts that the top beverage ingredients in 2018 will be ones with cognitive, immune, and beauty claims.

Brain Boosting Beverages

Consumers across multiple generations are seeking beverages that call out cognitive health benefits: but each age group has different needs, according to Imbibe.

“Millennials and Gen-Zers are looking for focus and alertness, and baby boomers are looking for anti-aging effects, enhanced memory, and to ward off diseases like Alzheimer’s,” Imbibe marketing associate, Holly McHugh, told BeverageDaily.”

Brain boosting ingredients within the niche nootropics category – including L-Theanine, omega-3 fatty acids, vitamin B12, and Gingko Biloba – will begin to gain consumer awareness as they have been associated with supporting memory, focus and clarity.

Read the full story on Beverage Daily.

beverage, Beverage Industry, beverage trends, clean label, coffee, consumers, customization, flavor, flavor chemistry, functional beverages, functional ingredients, imbibe, Non-dairy milk, nutrition, organic, plant-based, Product Development, RTD, sports nutrition, sustainability, transparency

Keep Reading:

Sports Nutrition Trends Driving Beverage Innovation

Sports nutrition has always been at the leading edge of formulation science, and its breakthrough ingredient systems are now setting the pace across functional beverages, clean-label innovation, and reduced-sugar formulations.

Next wave of RTD coffee: Less sugar, more function

Redefining "luxury" in a can of coffee. This article explores how RTD coffee brands are balancing flavor with wellness, from how we process milk and sugar differently to the rise of functional ingredients.

Flavor Matching: A Tool for Smarter Innovation

We replicate both the sensory profile and functional performance of an existing flavor so it delivers an equivalent experience in your finished product.