Imbibe’s Vice President of Research and Development Joe Farinella will be presenting on strategies to enable a successful new product launch at Supply Side West in Las Vegas. The panel entitled “Navigating the Business of the Nutraceutical Industry,” will take place at 9:00 a.m. on Sept. 28, 2017.

During the two-hour session, Farinella will speak about essential steps and considerations needed for a successful product launch encompassing the entire process, from benchtop development through commercialization and production. The session will cover topics like developing project timelines, product and process testing strategies and preparing for production.

“It’s an honor to be invited to speak at Supply Side West,” said Farinella. “I look forward to sharing what to plan for and what to avoid during a product launch, and presenting key strategies that will help others in the industry streamline their process.”
Farinella has spent more than 17 years in the food and beverage industry. In his four years at Imbibe, he has been closely involved in the launch of hundreds of new food and beverage products, and helped grow the company’s R&D team to more than 30 beverage scientists and industry experts, flavor chemists and regulatory personnel.

Supply Side West is Sept. 25 to 29 at Mandalay Bay in Las Vegas, and attracts more than 15,000 industry professionals annually.