November 2017 Trendspotting Plant Based from Imbibe on Vimeo.
Alternative Milks
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Packaged Facts predicts that the dairy and dairy alternative beverage market will reach $28 billion by 2021. Plant-based dairy alternatives are expected to represent 40% of the combined total of dairy and dairy alternative beverages. |
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New types of nut-based dairy-alternative milks entering the market include hazelnut, macadamia, peanut, and tiger nut. |
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Other plant-based milks to watch are oat milk, hemp milk, flax milk, and quinoa milk. |
In Coffee
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Plant-based milk and creamer products are especially popular in the coffee category.Brands like Coffeemate Natural Bliss, So Delicious and Califia Farms offer a variety of almond and coconut milk creamers. |
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Califia Farms and New Barn have “Barista Blend” almond milks formulated specifically for lattes, cappuccinos and other popular coffeeshop creations. |
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Oatly Oat Milk is becoming a popular offering at coffee shops in New York City like Café Grumpy and Ninth Street Espresso. |
Dessert
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Dairy-free ice creams using coconut milk, cashew milk, and almond milk are becoming more common. Ben and Jerry’s launched new flavors for its almond-milk based non-dairy ice creams this year, proving this has become an established category. |
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Vegan brands that were once boutique have expanded into supermarkets nationwide. One example is Hail Merry’s vegan tarts, cups, and cookies. |
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