The snacks category is seeing an influx of functional products targeting the distinctive needs of women, from hormone health to immunity to skin health. Fertility, menopause, libido and immunity are just a few of the ways snacks are targeting the unique needs of women.

“CPG (consumer product goods) brands have adapted to cater to women’s needs across different life stages, offering products tailored for PMS, libido, fertility, perimenopause and menopause, as well as solutions for skin/hair/nails, bone health, digestion and mood support,” Laura Harper, marketing associate at Imbibe, a beverage development company, said.

Specifically, hormone health and menopause have seen sharp increases in consumer interest. In fact, hormone health has seen a whopping 118% increase in food and beverage conversations in the past two years, according to Tastewise’s Top Ingredient and Flavor Trends for 2024. Similarly, women’s reproductive health has seen a 14% increase, per the report.