Flavor Wheel – Pineapple
Discover the surprising depth of Pineapple flavor! Beyond candy and artificial, Imbibe has identified 10 tastes that are part of the Pineapple experience. Discover these sensory insights and quickly align on your desired flavor profile.
Flavor Drop: Butterscotch & Lemon Cookie
Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.
Flavor Wheel – Grapefruit
Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
Where Does Blue Raspberry Flavor Come From? Imbibe Scientist Explains!
There are lots of foods that are blue-raspberry flavored, like candy, popsicles, or fizzy drinks. But there’s no such thing as a blue raspberry…so where does that flavor come from? We asked Imbibe food scientist Adam Johnson.
Certified Organic Senses®: Imbibe’s Taste Modulation and Sugar Reduction Toolbox Now Available Certified Organic
To meet the increasing demand for organic products among health-conscious consumers, our taste modulation portfolio now includes certified Organic Senses®, an organic version of The Senses®. This addition effectively addresses taste challenges associated with functional and better-for-you products.
How is caffeine added to energy drinks? Imbibe Scientist Explains!
Have you ever wondered how caffeine is added to energy drinks? Podcasters from the Moment of Um reached out to Imbibe and found the resource they needed to teach their audience more about this energizing substance!
Flavor Drop: Chocolate Malt & Blueberry Cobbler
What do Chocolate Malt and Blueberry Cobbler have in common? Besides being dropped in the same month, they are both uber nostalgic flavors that have staying power. Request a sample today!
Flavor Drop: Cookie Butter (Spiced Cookie) & Affogato
Learn more about Cookie Butter and Affogato – or better yet, request samples to enhance these trendy and indulgent flavors into your portfolio!
Flavor Wheel – Dragon Fruit
Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Keep reading to find out what they are and to leverage a resource so you know your team is talking about the same tastes.
Imbibe’s Nicole Wollak Talks Hobbies and How Work and Play Overlap
Nicole Wollak, Senior Manager, Insights and Innovation, Imbibe is a serial dabbler of hobbies. She’s taken music lessons on three different instruments and balances hobbies, plus two children in addition to an impressive career.
