Flavor Wheel – Lime

The distinctive face-contorting pucker elicited by Lime is a stimulating experience enjoyed by many consumers. It is precisely that zest that makes Lime products so delectable. Over the past [...]

Flavor Drop: White Grape & Concord Grape

The Trend: Nostalgia The Flavor: White Grape White Grape is a classic flavor around for decades. Some consumers may recall Diet Rite White Grape Soda from the 90s and early 2000s. Today, White [...]

Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and Younger

Connecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger than 16 years, as regulators and researchers raise concerns about the negative health impact of [...]

Flavor Drop: Cotton Candy & Red Licorice

The Trend: Nostalgia The Flavor: Cotton Candy Whether at amusement parks, county fairs, or carnivals, Cotton Candy is a beloved and delicious indulgence enjoyed by many consumers, especially [...]

Flavor Drop: Black Cherry & Spiced Cherry

The Trend: Nostalgia The Flavor: Black Cherry Consumers will likely remember their first time experiencing a Black Cherry product whether it was jiggly Jello gelatin, juicy Charms Blow Pops, or [...]

Flavor Wheel – Mango

Mango’s vibrant and fruity essence has graced an array of products, as seen in 2023 releases including Electrolit Mango Electrolyte Beverage, Beatbox Juicy Mango RTD cocktail, Yishi Mango & [...]

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