Consumers are taking a holistic approach to their health, which is why beverage development company Imbibe predicts that the top beverage ingredients in 2018 will be ones with cognitive, immune, and beauty claims.

Brain Boosting Beverages

Consumers across multiple generations are seeking beverages that call out cognitive health benefits: but each age group has different needs, according to Imbibe.

“Millennials and Gen-Zers are looking for focus and alertness, and baby boomers are looking for anti-aging effects, enhanced memory, and to ward off diseases like Alzheimer’s,” Imbibe marketing associate, Holly McHugh, told BeverageDaily.”

Brain boosting ingredients within the niche nootropics category – including L-Theanine, omega-3 fatty acids, vitamin B12, and Gingko Biloba – will begin to gain consumer awareness as they have been associated with supporting memory, focus and clarity.

Read the full story on Beverage Daily.