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Tag: beverage trends

Insights

Healthy Beverages 2.0

The beverage industry is responding to the growing focus on health and wellness, but what defines a "healthy drink" for consumers is constantly changing.

COVID-19 accelerating beverage trends

Even though COVID-19 has caused uncertainty, experts predict beverage trends will continue to focus on health and wellness, particularly immunity, sleep, and stress reduction.

Q&A with Elizabeth Sisel, Imbibe Inc.

Beverage companies are less likely to use pricier natural sweeteners like honey or coconut sugar due to cost and flavor impact. Beet sugar and cane sugar remain popular choices for their affordability and neutral taste.

Creating Consumer FOMO: Ideas for your Next Spring or Summer LTO

The beverage industry uses Limited Time Offers (LTOs) to capture consumer attention. These special flavors create a sense of exclusivity and belonging, especially when tied to holidays or seasons.

Highlights from FoodNavigator-USA’s Beverage Trends webinar: Finding growth amid a public crisis

Due to the economic impact of COVID-1 beverage prices are becoming a top priority for consumers. They are making purchasing decisions based on affordability.

Flavor trends fueling beverage innovation

Beverage innovators are looking beyond classic fruits to include exotic fruits like passionfruit, guava, and dragonfruit in their drinks. This trend caters to adventurous consumers while still incorporating familiar flavors like cherry vanilla and strawberry banana.

FoodNavigator – USA’s Beverage Trends Webinar

This is a promotional blurb about a webinar on beverage trends. The key topics are plant-based dairy alternatives (especially oatmilk), functional beverages, CBD-infused drinks, and innovation in conventional dairy drinks.

Ingredient and Flavor Trends for 2020

Ingredient and flavor trends include plant-based options, functional ingredients like CBD, and even low/no alcohol alternatives that still have familiar flavors.

Next-Gen Beverages Offer Better-for-You Benefits, Sensory Appeal

Consumers are increasingly turning to beverages for health and wellness benefits, with a focus on improved energy, mood, and performance. This trend creates both opportunity and confusion for beverage companies trying to innovate in this space.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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