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Tag: beverage trends

Insights

Imbibe Releases 2020 Trend Predictions

In 2020, beverage trends will revolve around holistic wellness, hyper-personalization, sugar reduction, hybrid functional drinks, and the rise of CBD products. Sustainability, adventurous flavors, convenience, and affordable luxury will shape consumer choices.

Consumers Say What? #DrinkTrends on Instagram

While some hashtags like #matcha surged with over 4.7 million mentions, others like #beetrootlatte showed smaller but notable growth with just over 24k mentions.

Beverage Trends Abound at Natural Products Expo West

This year's Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.

Functional beverage trends highlight better-for-you ingredients

Consumers seek beverages delivering nutrients, energy, cognitive function, beauty, gut health, and relaxation. Personalized support for oral and cardiovascular health is also on the menu.

Beverage trends highlighted at N.R.A. Show

Ilana Orlofsky from Imbibe encourages embracing fringe ingredients to elevate menus and spark creativity. The transformative nature of butterfly pea flower tea, turning from blue to magenta with citrus, highlights its allure.

True to Fruit Flavors Maintain Largest Share of Beverage Market

Imbibe's flavorists blend beverages precisely, with true-to-fruit leading demand. Among new products, 40% featured fruit, and 39% botanicals. Hibiscus, elderflower, lemongrass, lemon balm, and cardamom show promise.

The ABCs of CSDs

The U.S. carbonated soft drink market still holds value, despite declining volume sales. Brands innovate with adult-friendly flavors, classics, and CBD-infused options. Examples include Jones Soda's Strawberry Lime, Diet Coke's Strawberry-Guava, and Sprig's CBD sodas.

Nootropics: The not so new beverage buzzword of 2019

The rise in Alzheimer's cases highlights growing consumer interest in cognitive health products. Nootropics, like L-theanine and lion’s mane, are gaining popularity despite regulatory challenges.

Coffee + Tea or Cofftea: a new Beverage Segment?

The coffee industry is growing, but there's a rising demand for alternative beverages that are better for health. This creates a space for "Cofftea," a combination of coffee and tea that caters to those seeking wellness benefits.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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