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Tag: beverage trends

Insights

The Sunny Side of Life

Tropical flavors are trending in beverages with familiar fruits like lemon and lime, but also with more exotic options like blood orange and guava.
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Drinking Going Digital

The beverage industry is innovating in two main areas: new product development and digital technology integration.
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Imbibe Releases 2020 Trend Predictions

In 2020, beverage trends will revolve around holistic wellness, hyper-personalization, sugar reduction, hybrid functional drinks, and the rise of CBD products. Sustainability, adventurous flavors, convenience, and affordable luxury will shape consumer choices.
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Consumers Say What? #DrinkTrends on Instagram

While some hashtags like #matcha surged with over 4.7 million mentions, others like #beetrootlatte showed smaller but notable growth with just over 24k mentions.
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Beverage Trends Abound at Natural Products Expo West

This year's Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.
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Functional beverage trends highlight better-for-you ingredients

Consumers seek beverages delivering nutrients, energy, cognitive function, beauty, gut health, and relaxation. Personalized support for oral and cardiovascular health is also on the menu.
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Beverage trends highlighted at N.R.A. Show

Ilana Orlofsky from Imbibe encourages embracing fringe ingredients to elevate menus and spark creativity. The transformative nature of butterfly pea flower tea, turning from blue to magenta with citrus, highlights its allure.
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True to Fruit Flavors Maintain Largest Share of Beverage Market

Imbibe's flavorists blend beverages precisely, with true-to-fruit leading demand. Among new products, 40% featured fruit, and 39% botanicals. Hibiscus, elderflower, lemongrass, lemon balm, and cardamom show promise.
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craft CSDs

The ABCs of CSDs

The U.S. carbonated soft drink market still holds value, despite declining volume sales. Brands innovate with adult-friendly flavors, classics, and CBD-infused options. Examples include Jones Soda's Strawberry Lime, Diet Coke's Strawberry-Guava, and Sprig's CBD sodas.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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