Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Functional beverage trends highlight better-for-you ingredients

Functional beverages exist for so many need states that it almost seems like science fiction. Need and energy boost? Want brighter, tighter skin? Can’t relax? A beverage can help. Consumers are embracing beverages enhanced with inherently beneficial ingredients once limited to supplements that address two or more need states from one application. In addition to quenching thirst, consumers are seeking beverages that deliver key nutrients, boost energy, enhance cognitive function, heighten beauty, improve gut health and promote relaxation. Beverages can also offer support for personalized needs such as oral or cardiovascular health.

Read the full article in Natural Products Insider.

Keep Reading:

Fall’s Familiar Duet: Caramel Apple & Candy Corn

Fall's Seasonal Duo: Caramel Apple & Candy Corn. Beyond pumpkin, these two iconic flavors, from cozy craft to pure nostalgia, are driving sales. Win the season with Imbibe.
READ MORE

Why Do We Crave Certain Flavors?

Flavor is a complex fusion of memory, reward, biology, and culture—factors we study and apply every day when developing flavors and finished beverages for established brands.
READ MORE

#TrendSpotting: The Seasonal Flavor Renaissance

What do kiwi, eggnog, lavender, and hibiscus have in common? All are identified as flavor profiles that experience a surge in specific seasons.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.