Functional beverages exist for so many need states that it almost seems like science fiction. Need and energy boost? Want brighter, tighter skin? Can’t relax? A beverage can help. Consumers are embracing beverages enhanced with inherently beneficial ingredients once limited to supplements that address two or more need states from one application. In addition to quenching thirst, consumers are seeking beverages that deliver key nutrients, boost energy, enhance cognitive function, heighten beauty, improve gut health and promote relaxation. Beverages can also offer support for personalized needs such as oral or cardiovascular health.

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