Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Cheers to Your Health: Feeling Good About Beverage Formulation

There was a time when the notion of a “healthy” beverage might’ve brought to mind something like milk, orange juice or maybe tap water?

And each still makes a strong case for being a prudent hydration option. But, noted Brian Zapp, creative director, Applied Food Sciences, “Our idea of what constitutes as a ‘healthy beverage’ has certainly evolved over the last decade or so….”

And on the wind-down side, Holly McHugh, marketing associate, Imbibe, said beverages with ingredients that promote relaxation and stress relief like adaptogens, medicinal mushrooms, and CBD will, “be in the spotlight and expected to grow significantly in the next few years.” Even traditional relaxers like chamomile, green tea and lavender are attracting attention,” she added.

Read the full article in Food & Beverage Insider.

Keep Reading:

A Flavorful 2025: Highlights, Insights & Gratitude

As 2025 comes to a close, we’re reflecting on the driving force behind our success: our customers and partners. From bold ideas to complex formulation challenges, see how your ambition inspired every hour we spent in the lab this year.
READ MORE

Flavor Drop: Peppermint & Pomegranate

Discover the compelling directions for modern beverage innovation. Peppermint and Pomegranate are powerful, versatile building blocks winning with consumers, offering clean cooling effects, vibrant color, and essential tartness for next-generation drinks.
READ MORE

Ingredient companies advancing 2026 flavor strategies

Dairy products with added functional benefits for gut health, glowing skin or mental wellness are expanding in scope.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.