Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

FoodNavigator – USA’s Beverage Trends Webinar

Back To Insights

A 2020 Vision: Plant-based, CBD Curious, and Clean Energy

From plant-based dairy alternatives and the rise of oatmilk, to CBD-infused beverages and clean energy sources… what are the most bankable, and drinkable, beverage trends impacting the market?

Marketing Associate Holly McHugh will be joining FoodNavigator-USA on March 19th in a panel discussion about 2020 Beverage Trends during a free 60-minute webinar. We will dive into the emerging beverage categories, the innovation driving these trends, and what consumers are demanding out of their beverages.

During the webinar we’ll cover:

  • What are consumers demanding out of a functional beverage – energy, focus, hydration?
  • How fast is the plant-based dairy alternatives category growing? Can oat milk be as big as almond milk? Will this category turn more functional as time goes on?
  • Where does the market for CBD-infused beverages stand? Who is the target consumer and why are they seeking out drinks containing CBD?
  • What innovations are proving successful within the conventional dairy drinks category?

Register today!

Keep Reading:

What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.
READ MORE

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
READ MORE

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.