FoodNavigator – USA’s Beverage Trends Webinar

Posted: February 21, 2020
In: In the Media

A 2020 Vision: Plant-based, CBD Curious, and Clean Energy

From plant-based dairy alternatives and the rise of oatmilk, to CBD-infused beverages and clean energy sources… what are the most bankable, and drinkable, beverage trends impacting the market?

Marketing Associate Holly McHugh will be joining FoodNavigator-USA on March 19th in a panel discussion about 2020 Beverage Trends during a free 60-minute webinar. We will dive into the emerging beverage categories, the innovation driving these trends, and what consumers are demanding out of their beverages.

During the webinar we’ll cover:

What are consumers demanding out of a functional beverage – energy, focus, hydration?
How fast is the plant-based dairy alternatives category growing? Can oat milk be as big as almond milk? Will this category turn more functional as time goes on?
Where does the market for CBD-infused beverages stand? Who is the target consumer and why are they seeking out drinks containing CBD?
What innovations are proving successful within the conventional dairy drinks category?

2020 trends, beverage trends, webinars

Keep Reading:

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.