Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

COVID-19 accelerating beverage trends

The coronavirus (COVID-19) crisis has created uncertainty for both consumers and CPG companies, but formulators should expect beverage trends to stay on course in the weeks and months ahead, said Holly McHugh, marketing associate at Imbibe, a Chicago-based beverage development company.

“Our lives have been turned upside down, but I think this will accelerate trends that were already happening,” she said.

Interest in products that support immunity, sleep and stress reduction will likely remain strong.

“There have been a lot of reports of people having trouble sleeping and having weird dreams,” Ms. McHugh said. “There are opportunities for sleep beverages as well as energy drinks, because people also are having a harder time getting motivated.”

Read the full article in Food Business News.

Keep Reading:

Imbibe Tackles the Growing Functional Beverage Industry

Taste challenges in functional energy drinks? Imbibe unveils its next-generation masking technology, addressing the needs of the booming market for caffeine-rich and functional beverages.
READ MORE

Combatting Microplastics: A Roadmap for Food and Beverage Manufacturers

Some studies suggest that adults ingest about 900 particles per day. Minimizing plastic usage and improving manufacturing processes can help.
READ MORE

Discover What A Galaxy Tastes Like.

Ever pondered the taste of the cosmos? Discover the fascinating world of flavor chemists and how they bring imaginative, even imaginary, tastes to life.
READ MORE