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Tag: COVID-19

Insights

Innovating better-for-you products during a pandemic

The food and beverage industry, amid COVID-19 challenges, faces uncertainty in consumer habits. Innovation is vital for long-term growth, as delayed efforts risk missing opportunities and launching products in a saturated market.

COVID-19 cuts into away-from-home beverage sales

Pandemic shakes up beverage industry. Bottled water sales soar while restaurant soda sales dive. Consumers switch to immune-boosting drinks with familiar ingredients like probiotics and calming options like chamomile tea.

Acceleration of beverage trends following COVID-19

The pandemic boosted sales of nostalgic beverages like lemonade and watermelon as consumers sought comfort and familiarity during uncertain times. This trend reflects how comfort food cravings can be triggered by social isolation.

#Trendspotting: The COVID-19 Effect

The pandemic is driving demand for functional beverages that boost immunity, reduce stress, and improve sleep. Consumers are also interested in DIY in food, beverages, and cocktails, along with nostalgic flavors and products that recreate restaurant experiences at home.

Functional benefits, sensory adventure, and affordable escapism: Imbibe shares top trends during coronavirus pandemic

Consumers stuck at home due to COVID-19 are looking for affordable, healthy beverages with functional benefits, like those mimicking restaurant drinks.

COVID-19 accelerating beverage trends

Even though COVID-19 has caused uncertainty, experts predict beverage trends will continue to focus on health and wellness, particularly immunity, sleep, and stress reduction.

5 Consumer Trends to Anticipate Following COVID-19

The pandemic is impacting the beverage industry in several ways. Consumers are looking for affordable options, functionality (immunity, sleep, stress relief), and familiar flavors. Since people are eating out less, there's an opportunity to create exciting at-home experiences.

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