Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Functional benefits, sensory adventure, and affordable escapism: Imbibe shares top trends during coronavirus pandemic

As Americans spend more time at home and are paying acute attention to health and wellbeing, their demands are shifting towards products with specific functional benefits, options to recreate restaurant experiences at home, and an intensified desire for affordable, healthy items, says beverage development company Imibe.

While consumers have been willing to pay more for convenience and premiumization in recent years, economic uncertainty resuting from the COVID-19 pandemic makes cost a top consideration, said Holly McHugh, marketing associate at Imbibe.

Read the full article in Food Navigator.

Keep Reading:

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!
READ MORE

Bitter Masker developed by Imbibe for Functional Beverages

Discover NonSense BP-1 from Imbibe, a new bitter masker for highly caffeinated functional drinks that simplifies formulations by potentially replacing multiple ingredients.
READ MORE

Rethinking GRAS: A Looming Regulatory Shift for the Food Industry

Learn about the upcoming changes and important considerations surrounding the GRAS (Generally Recognized as Safe) regulatory framework.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.