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Tag: trends

Insights

Imbibe is Supporting Innovation Pipelines Beyond 2023 through Sustainability, Sustenance, and Sex

Imbibe predicts a focus on sustainable packaging and eco-friendly ingredients. Expect more products supporting breastfeeding post-formula shortages and a booming sexual wellness market, driven by pandemic-era openness about sexual health.

Innovating better-for-you products during a pandemic

The food and beverage industry, amid COVID-19 challenges, faces uncertainty in consumer habits. Innovation is vital for long-term growth, as delayed efforts risk missing opportunities and launching products in a saturated market.

The Keto Craze

The keto diet is gaining popularity, with a focus on burning fat for energy through low-carb, high-fat eating. This has led to a surge in keto-friendly food and beverage options, with new products featuring alternative flours, sweeteners, and fats.

Acceleration of beverage trends following COVID-19

The pandemic boosted sales of nostalgic beverages like lemonade and watermelon as consumers sought comfort and familiarity during uncertain times. This trend reflects how comfort food cravings can be triggered by social isolation.

#Trendspotting: Innovations from Black-Owned Businesses

Companies are capitalizing on consumer nostalgia for favorite foods by offering healthier versions. Me & the Bees offers honey-sweetened lemonade and other bee-friendly products. Sanaia features grown-up applesauce with unique flavors. Partake sells allergy-friendly cookies in classic flavors.

What’s Trending in E-commerce?

The pandemic has surged online shopping as people avoid stores. This is a prime time for brands to focus on e-commerce. Amazon, the top online retailer, reveals trends: value-sized drinks and snacks, keto diet products, and baking supplies.

Functional benefits, sensory adventure, and affordable escapism: Imbibe shares top trends during coronavirus pandemic

Consumers stuck at home due to COVID-19 are looking for affordable, healthy beverages with functional benefits, like those mimicking restaurant drinks.

Drinking Going Digital

The beverage industry is innovating in two main areas: new product development and digital technology integration.

Imbibe Releases 2020 Trend Predictions

In 2020, beverage trends will revolve around holistic wellness, hyper-personalization, sugar reduction, hybrid functional drinks, and the rise of CBD products. Sustainability, adventurous flavors, convenience, and affordable luxury will shape consumer choices.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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