Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Innovating better-for-you products during a pandemic

It has been a whirlwind of a year for the food and beverage industry. At the onset of the COVID-19 pandemic, some brands saw a surge in sales and had to scramble to increase production to keep up with demand while others were forced into survival mode.

More than eight months have passed, and brands are still figuring out what the best path forward looks like. As if changing consumer preferences weren’t hard enough to keep up with before the pandemic, it’s even more uncertain how consumer purchase habits will evolve as we approach a new season, a new presidential administration, a possible vaccine and anything else the new year brings.

Despite these unprecedented times, it is important innovation doesn’t suffer if brands want to grow long-term. Brands that wait too long to innovate will miss opportunities to be the frontrunner in categories and risk launching “me too” products in an oversaturated market.

Read the full article in Food and Beverage Insider.

Keep Reading:

Sweetener Insights That Help Products Win

Watch the replay of our sweetener micro-masterclass, designed specifically to equip developers with the practical tools and technical insight needed to tackle this complex space.
READ MORE

TikTok Beverage Trends Analysis

With more than 1.38 billion views across major drink-related trends, the platform is no longer just an entertainment hub—it's a real-time test market.
READ MORE

#TrendSpotting: Shifts in Attitudes and Alcohol Consumption

Discover key insights from Imbibe’s “Shifting Drinking Habits” survey of 500 alcohol buyers. Learn how consumer preferences are evolving and where the biggest opportunities lie in the changing beverage landscape.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.