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How to Win in the Better-for-You Beverage Market

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They say you are what you eat, but recent trends indicate it may be time to amend that to include, “…and drink.” Today’s health-conscious consumers not only are looking for tasty beveraes to quench their thirst, they also are seeking products containing beneficial and functional ingredients….

Ingredients that aid in these areas are referred to as nootropics, with popular options including l-theanine (from green tea), choline, omega-3 fatty acids and creatine. Holly McHugh also noted the long-chain omega-3 docosahexaenoic acid (DHA) is expected to be a rising star in this growing segment. Adaptogenic ingredients like ashwagandha, cordyceps and Schisandra are also becoming popular beverage ingredients to promote mental acuity.

Read the full article in Food &  Beverage Insider.

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