Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

How to Win in the Better-for-You Beverage Market

They say you are what you eat, but recent trends indicate it may be time to amend that to include, “…and drink.” Today’s health-conscious consumers not only are looking for tasty beveraes to quench their thirst, they also are seeking products containing beneficial and functional ingredients….

Ingredients that aid in these areas are referred to as nootropics, with popular options including l-theanine (from green tea), choline, omega-3 fatty acids and creatine. Holly McHugh also noted the long-chain omega-3 docosahexaenoic acid (DHA) is expected to be a rising star in this growing segment. Adaptogenic ingredients like ashwagandha, cordyceps and Schisandra are also becoming popular beverage ingredients to promote mental acuity.

Read the full article in Food &  Beverage Insider.

Keep Reading:

FDA Front-of-Package Labels: Impact on Food & Beverage 

The FDA’s proposed rule would require a simplified “Nutrition Info” box on most packaged foods, rating saturated fat, sodium, and added sugars as Low, Medium, or High.
READ MORE
citrus wheels

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
READ MORE

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.