Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

How to Win in the Better-for-You Beverage Market

They say you are what you eat, but recent trends indicate it may be time to amend that to include, “…and drink.” Today’s health-conscious consumers not only are looking for tasty beveraes to quench their thirst, they also are seeking products containing beneficial and functional ingredients….

Ingredients that aid in these areas are referred to as nootropics, with popular options including l-theanine (from green tea), choline, omega-3 fatty acids and creatine. Holly McHugh also noted the long-chain omega-3 docosahexaenoic acid (DHA) is expected to be a rising star in this growing segment. Adaptogenic ingredients like ashwagandha, cordyceps and Schisandra are also becoming popular beverage ingredients to promote mental acuity.

Read the full article in Food &  Beverage Insider.

Keep Reading:

Flavor Drop: Nectarine & Yuzu Lime

In this month’s Flavor Drop, we explore true-to-fruit flavors with Citrus undertones (Nectarine) and overtones (Yuzu Lime).
READ MORE

#TrendSpotting: Shifting Demand for Functional Beverages

How have functional beverage trends evolved from 2023 to 2024? Discover the shifts in consumer preferences and product innovation.
READ MORE
pineapple flavor wheel

Flavor Wheel – Pineapple

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
READ MORE