Flavor trends fueling beverage innovation

Posted: February 28, 2020
In: In the Media

Extended members of the Jelly Belly Candy Co. family, Fairfield, Calif., gathered on Mother’s Day 2019 for a celebratory brunch. The beverage menu included flavored sparkling waters, which were not satisfying the flavor-forward food innovators.

Fruit, fungi and bitter greens

Classic and international fruits always will have a place in beverage formulation. Lesser known fruit flavors often are paired with more familiar ones to encourage trial. Combination flavors continue to gain traction across all beverage categories, with popular duos being cherry vanilla and strawberry banana.

“Exotic fruits from Latin American and Southeast Asian countries will continue to be a fast-growing flavor category,” said Holly McHugh, marketing associate, Imbibe, Niles, Ill. “Up-and-coming flavors include passionfruit, guava and dragon fruit.”

Read the full article in Food Business News.

beverage trends, flavor trends

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