Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Q&A with Elizabeth Sisel, Imbibe Inc.

Prepared Foods: What trends do you see involving natural sugar and options such as honey, coconut sugar or beet sugar?  

Elizabeth Sisel: From a beverage development viewpoint, so much comes down to cost. Ingredients such as honey or coconut sugar can be pricy. Given the economic uncertainty created by the COVID-19 pandemic, these pricier options may be less attractive to brands and consumers even though consumers may perceive them as more natural. Additionally, neither coconut sugar nor honey are neutral tasting, which could impact flavor.

Beet sugar and cane sugar are safe choices from both a cost and taste perspective. Sometimes customers want to call out the source being from beet or cane instead of just putting “sugar” on an ingredient statement, but both have a clean taste and are affordable ingredient options.

Read the full article in Prepared Foods.

Keep Reading:

Imbibe Invites You to Taste Success at SupplySide West 2024 

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
READ MORE
flavor drop - butterscotch and lemon cookie

Flavor Drop: Butterscotch & Lemon Cookie

Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.
READ MORE

Flavor Wheel – Grapefruit

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
READ MORE