Last week, FoodNavigator-USA held its Beverage Trends webinar where we quizzed a panel of beverage industry insiders on what the future holds for the beverage market, especially amid a public health crisis such as coronavirus, which has no firm end in sight.
Price becomes priority #1
Many consumers are already feeling the economic impact of the public health crisis and will be making purchasing decisions based on price, most panelists agree.
Holly McHugh, marketing associate at beverage development company Imbibe, sees affordability as a top priority for many consumers struggling with their own financial and economic uncertainty.
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