Highlights from FoodNavigator-USA’s Beverage Trends webinar: Finding growth amid a public crisis

Posted: March 24, 2020
In: In the Media

Last week, FoodNavigator-USA held its Beverage Trends webinar where we quizzed a panel of beverage industry insiders on what the future holds for the beverage market, especially amid a public health crisis such as coronavirus, which has no firm end in sight.

Price becomes priority #1

Many consumers are already feeling the economic impact of the public health crisis and will be making purchasing decisions based on price, most panelists agree.

Holly McHugh, marketing associate at beverage development company Imbibe, sees affordability as a top priority for many consumers struggling with their own financial and economic uncertainty.

Read the full article here.

beverage trends, state of the industry

Keep Reading:

Clear Protein Is Booming. Is Your Portfolio Keeping Up?

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.

The Case for Sweet Heat and Layered Flavor

Hot honey, one of the clearest examples of a sweet base carrying real heat, has grown 197% on U.S. restaurant menus over the past four years. Consumers are not choosing between bold and balanced. They are asking for both.

A First Look at What’s on Deck at SupplySide 2026 Booth 2045

SupplySide Global will be here before you know it, and we're putting the finishing touches on what you'll get to taste, see, and dig into at Booth 2045.