Highlights from FoodNavigator-USA’s Beverage Trends webinar: Finding growth amid a public crisis

Posted: March 24, 2020
In: In the Media

Last week, FoodNavigator-USA held its Beverage Trends webinar where we quizzed a panel of beverage industry insiders on what the future holds for the beverage market, especially amid a public health crisis such as coronavirus, which has no firm end in sight.

Price becomes priority #1

Many consumers are already feeling the economic impact of the public health crisis and will be making purchasing decisions based on price, most panelists agree.

Holly McHugh, marketing associate at beverage development company Imbibe, sees affordability as a top priority for many consumers struggling with their own financial and economic uncertainty.

Read the full article here.

beverage trends, state of the industry

Keep Reading:

What’s Driving Beverage Innovation in 2025

What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.

Why Culture Should Be One of Your Key Ingredients

Just as a winning formula is more than the sum of its parts, our culture is an intentional blend of qualities that fuels our ability to solve complex formulation challenges, unlock whitespace innovation, and accelerate speed to market.

Flavor Drop: Americana – Rocket Pop & S’mores

Nostalgic flavors are driving innovation. Discover how Rocket Pop and S'mores are captivating consumers, sparking new product launches, and inspiring cross-category experimentation in food and beverages.