Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Personalized beverages expected to be even trendier in 2018

Back To Insights

Dive Brief:

  • Beverage trends in 2018 are expected to be hyper-personalized and even more specialized than what occurred this year, Imbibe marketing director Laura Dembitzer said in Prepared Foods. The next generation of product launches will build on recent health and wellness innovations, resulting in beverages made with less sugar, added functional ingredients and greater sustainability, she added.
  • Instead of soda, consumers will continue to choose sparkling beverages such as water and juice that they perceive to be healthier, despite the sweeteners, colors and preservatives these products may contain, Dembitzer said. Nitrogen-infused beverages also will expand from coffee and beer into teas, protein waters and juices.
  • Value-adds like adaptogens and botanicals such as ashwagandha (Indian ginseng), lavender and curcumin (the active ingredient in turmeric) will also be popular. Dembitzer credited the rise of the adaptogen trend to REBBL Elixirs, which launched last year. “If you keep your finger on the pulse, you know protein shows no signs of slowing,” she wrote for Prepared Foods. “In fact, expect more products like high-acid protein waters and protein fortification in hot applications like coffee, tea and hot chocolate.”

Read the full story on Food Dive.

Keep Reading:

A First Look at What’s on Deck at SupplySide 2026 Booth 2045

SupplySide Global will be here before you know it, and we're putting the finishing touches on what you'll get to taste, see, and dig into at Booth 2045.
READ MORE

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

The conversation goes deep on the technical realities most founders don't encounter until they're already mid-formulation, like how taste modulation works at the receptor level and why sugar reduction changes more than sweetness.
READ MORE

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.