Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Personalized beverages expected to be even trendier in 2018

Dive Brief:

  • Beverage trends in 2018 are expected to be hyper-personalized and even more specialized than what occurred this year, Imbibe marketing director Laura Dembitzer said in Prepared Foods. The next generation of product launches will build on recent health and wellness innovations, resulting in beverages made with less sugar, added functional ingredients and greater sustainability, she added.
  • Instead of soda, consumers will continue to choose sparkling beverages such as water and juice that they perceive to be healthier, despite the sweeteners, colors and preservatives these products may contain, Dembitzer said. Nitrogen-infused beverages also will expand from coffee and beer into teas, protein waters and juices.
  • Value-adds like adaptogens and botanicals such as ashwagandha (Indian ginseng), lavender and curcumin (the active ingredient in turmeric) will also be popular. Dembitzer credited the rise of the adaptogen trend to REBBL Elixirs, which launched last year. “If you keep your finger on the pulse, you know protein shows no signs of slowing,” she wrote for Prepared Foods. “In fact, expect more products like high-acid protein waters and protein fortification in hot applications like coffee, tea and hot chocolate.”

Read the full story on Food Dive.

Keep Reading:

Sports Nutrition Trends Driving Beverage Innovation

Sports nutrition has always been at the leading edge of formulation science, and its breakthrough ingredient systems are now setting the pace across functional beverages, clean-label innovation, and reduced-sugar formulations.
READ MORE

Next wave of RTD coffee: Less sugar, more function

Redefining "luxury" in a can of coffee. This article explores how RTD coffee brands are balancing flavor with wellness, from how we process milk and sugar differently to the rise of functional ingredients.
READ MORE

Flavor Matching: A Tool for Smarter Innovation

We replicate both the sensory profile and functional performance of an existing flavor so it delivers an equivalent experience in your finished product.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.