Products as Flavorful as They Are Functional

 In Natural Products Insider, Press

Consumer Preferences

From mass market grocery stores to convenience stores and local mom-and-pop shops, functional food and beverage products are readily available, as consumer interest and demand drives retail outlets to offer such products. “Thanks to the proliferation of functional products, consumers can pick and choose foods and beverages that fulfill their individual needs,” said Holly McHugh, marketing associate at Imbibe.

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