Imbibe Recommends Four Hot Flavors To Draw In Consumers

 In Blog, Food & Beverage Trends

Our customers rely on us for on-trend and compelling flavors that help deliver the characterizing experience they want for their customers. Sometimes this happens through a simple ingredient sample request and our R&D counterparts use our flavors in their labs. If a team is looking for flavor application work, they will often send a base for us to enhance with our bespoke flavor solutions. Many of our longest standing partnerships are with professionals who lean on us for product development from the ground up through full-scale production. All of these relationships give us a line of sight into flavors that will be represented in future market products. Through insights gleaned from our various partnerships coupled with proprietary data, we have identified a few flavors that you should be considering for your upcoming product launches. We expect to see these flavors prominently displayed on the front of packs both in and outside of beverage for the next several years.

Email us at to request samples of these flavors (or any of the thousands of others we have in our library).



Flavor Profile Imbibe’s Case
Elderberry Tangy, tart, a cousin of the blueberry
  • 40% increase on Instagram in past 12 months (#elderberry)
  • 50% increase in global Google searches in last 18 months
  • 2020/2021 product launches:  Greenbelt Kombucha in Elderberry Sangria, Uncle Matt’s Ultimate Immune shot with OJ + Elderberry, Weller Elderberry Sparkling Water, So Good So You Juice Shot and Pom Wonderful Pomegranate Elderberry Boost Tea.
Apricot Sweet, juicy, reminiscent of a peach and plum, with an occasional whisper of sour
  • Over half a million monthly searches globally on Google, yet very underrepresented in the beverage space.
  • 2020/2021 product launches: Daytrip CBD gummies in Apricot vanilla, VYBES adaptogenic elixir in Apricot lemon, Spirity Apricot sour mocktail.
Pickle Salty, sour, dill
  • TikTok viral trend of Ranch pickles in April 2021 reinforces society’s appreciation for the vinegar-soaked cucumber.
  • Pickle beverage launches: Big Swig in Party Pickle, BruMate Hard Pickle, Rio Fresco Dill Pickle hard seltzer, Mt. Olive pickle juice shots
Shuttle Pop
(Bomb Pop Type)
Cherry, lime and blue raspberry all rolled into one

  • Rocket pop-inspired launches: Daily’s Fireworks frozen cocktail, Outwork Nutrition pre-workout Rocket Pop and Myprotein Clear Whey Isolate Rocket Pop.