How Are Shoppers Using AI to Choose Functional Beverages?
More shoppers now ask AI about their health before they reach the shelf. Here’s what that means for functional beverage brands, and how to earn trial when AI weighs in first.
Imbibe-Developed Beauty Hydration Slushie Featured in Food Ingredients First’s SupplySide Global 2026 Recap
Frozen formats add another layer of complexity to functional products, because cold serving temperatures can mute flavor and sweetness perception. A concept that tastes balanced at room temperature may fall flat once frozen.
Clear Protein Is Booming. Is Your Portfolio Keeping Up?
Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
The Case for Sweet Heat and Layered Flavor
Hot honey, one of the clearest examples of a sweet base carrying real heat, has grown 197% on U.S. restaurant menus over the past four years. Consumers are not choosing between bold and balanced. They are asking for both.
A First Look at What’s on Deck at SupplySide 2026 Booth 2045
SupplySide Global will be here before you know it, and we’re putting the finishing touches on what you’ll get to taste, see, and dig into at Booth 2045.
From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages
The conversation goes deep on the technical realities most founders don’t encounter until they’re already mid-formulation, like how taste modulation works at the receptor level and why sugar reduction changes more than sweetness.
#TrendSpotting: The Cloud Effect
Consumers are chasing a particular kind of texture: light, airy, whipped. The word “cloud” just happens to be what the culture reached for to describe it.
Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed
Beverage Industry spoke with Imbibe’s technical marketing associate for a roundup on where mushroom-forward beverages are headed next.
Imbibe’s Flavor Trends Research Featured in Food Business News
Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.
Candy-inspired Flavors are Reshaping Functional Beverages
There’s a reason blue raspberry still stops people in their tracks. And the ability to drop a consumer back into one of those moments turns out to be one of the most powerful tools a brand has right now.