When formulating new beverages, F&B brands have been observing consumer trends and sustainability initiatives to create better-for-you products. Beverage formulation that wins consumer [...]
From major fast-food chains to grocery store shelves, consumers continue to embrace plant-based products for perceived benefits in sustainability, health, and more. Plant-based food and beverages [...]
Supplements in beverage and liquid forms are a steadily growing trend, but incorporating curcumin in these formats requires multiple considerations. Riding the mainstream awareness wave for [...]
As a team that does a lot of the behind-the-scenes work, Customer Service touches every shipment that travels out of Imbibe – including every flavor, ingredient, and finished product. In [...]
New innovations include unique flavors and functional ingredients that offer consumers an expansive range of liquid options The flavored water category experienced a huge growth spurt in the last [...]
