Why Do We Crave Certain Flavors?
Flavor is a complex fusion of memory, reward, biology, and culture—factors we study and apply every day when developing flavors and finished beverages for established brands.
Why Taste Modulation Matters in Beverage Innovation
Our taste modulation experts draw on decades of experience and a robust toolkit to strike the delicate balance between functionality and flavor.
Flavor Matching: A Tool for Smarter Innovation
We replicate both the sensory profile and functional performance of an existing flavor so it delivers an equivalent experience in your finished product.
Solving Taste Challenges at Scale: Imbibe Expands Its SweetSense® Taste Modulation Platform
Discover how Imbibe’s expanded SweetSense® platform helps brands overcome bitterness, off-notes, and formulation complexity—so you can deliver great-tasting beverages, every time.
Why Culture Should Be One of Your Key Ingredients
Just as a winning formula is more than the sum of its parts, our culture is an intentional blend of qualities that fuels our ability to solve complex formulation challenges, unlock whitespace innovation, and accelerate speed to market.
TikTok Beverage Trends Analysis
With more than 1.38 billion views across major drink-related trends, the platform is no longer just an entertainment hub—it’s a real-time test market.
Combatting Microplastics: A Roadmap for F&B Manufacturers
Some studies suggest that adults ingest about 900 particles per day. Minimizing plastic usage and improving manufacturing processes can help.
Functional Energy Beverages Not Slowing Down
The high volume of projects in our lab centered on hydration, energy, protein, and coffee confirms the current consumer trend: energy and other functional benefits are driving market interest and innovation.
Flavor Drop for Luck: Irish Cream & Marshmallow Cereal
Irish Cream and Marshmallow Cereal: Timeless flavors for St. Patrick’s Day and beyond.
Navigating the Cocoa Crisis: Alternative Solutions
Are you feeling the cocoa crisis? Imbibe’s technical team and flavor chemists can help.