From major fast-food chains to grocery store shelves, consumers continue to embrace plant-based products for perceived benefits in sustainability, health, and more. Plant-based food and beverages [...]

Supplements in beverage and liquid forms are a steadily growing trend, but incorporating curcumin in these formats requires multiple considerations. Riding the mainstream awareness wave for [...]

As a team that does a lot of the behind-the-scenes work, Customer Service touches every shipment that travels out of Imbibe – including every flavor, ingredient, and finished product. In [...]

New innovations include unique flavors and functional ingredients that offer consumers an expansive range of liquid options The flavored water category experienced a huge growth spurt in the last [...]

As experts with decades of experience in building flavors across every beverage category, we’re spotlighting our flavors of the month – every month. With each new page of the [...]