To meet consumer demand, fortified beverages, functional snacks, and supplements in the market must share a crucial characteristic: they must be both effective and enjoyable. Immune system, [...]

When formulating new beverages, F&B brands have been observing consumer trends and sustainability initiatives to create better-for-you products. Beverage formulation that wins consumer [...]

From major fast-food chains to grocery store shelves, consumers continue to embrace plant-based products for perceived benefits in sustainability, health, and more. Plant-based food and beverages [...]

Supplements in beverage and liquid forms are a steadily growing trend, but incorporating curcumin in these formats requires multiple considerations. Riding the mainstream awareness wave for [...]

As a team that does a lot of the behind-the-scenes work, Customer Service touches every shipment that travels out of Imbibe – including every flavor, ingredient, and finished product. In [...]