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Category: In the Media

Insights

Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Pumpkin spice dominance may be waning. With launches peaking in 2016, new fall flavors are emerging, driven by consumer desire for variety and a break from pumpkin spice fatigue.

Trending functional ingredients for gut health beverages

Functional drinks promising gut health are on the rise, boosting ingredients like apple cider vinegar (in shrubs) and ginger, the most searched earthy flavor according to Google.

Campbell Soup Company CMO: ‘We continue to see growth trend with V8’

A beverage company highlights sweet potato juice as a natural source of electrolytes and hydration, with the sweetness and nutrients appealing to consumers.

Immune health beverages growing in demand

The article discusses rising trends in natural immune-supporting ingredients like probiotics and matcha. It also mentions new options like mushrooms and cascara.

Better-For-You Beverages

Imbibe, a beverage development company, tracks trends in foodservice and retail to predict upcoming beverage trends.

Transforming energy drinks with natural, organic ingredients

Energy drinks are booming (predicted to reach $84.8 billion by 2025) but consumers are shifting towards natural and organic options due to concerns about traditional energy drinks' health effects.

Clean-label appeal of beets drive new product development

Beets are gaining traction in sports nutrition and beverages due to their nitrates for blood oxygenation and recovery. Beet-It brand uses beets in shots and bars.

Imbibe Welcomes New Senior Director of Marketing & Business Development

Imbibe, a leading beverage development company, strengthens its growth by appointing Lauren Williams to Senior Director of Marketing and Business Development.

Bars, Jerky, Yogurt and Beverages Top Portable Nutrition Trends

The health and wellness trend is driving demand for specialized diets like keto and Whole30. This leads to a rise in packaged foods with ingredients that cater to these specific needs, along with portability for busy lifestyles.