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Category: In the Media

Insights

Imbibe’s Marketing Manager Presenting at Flavorcon

At Flavorcon 2018, Imbibe’s Marketing Manager Ilana Orlofsky will unveil disruptive trends in functional beverages, emphasizing ingredient innovations in water and growth projections for various categories.

Tips for developing functional beverages

The functional beverage market is diverse, catering to various consumer needs from energy to beauty. With ingredients like mushrooms, adaptogens, and CBD gaining traction, brands differentiate themselves.

Make your product more premium by helping the environment

Sustainability drives consumer choices across various sectors, with financial incentives and environmental consciousness playing pivotal roles.

Performance ingredients for sports beverages and beyond

Sports nutrition products have expanded beyond specialty stores, now available at local grocers and convenience stores. Brands aim to stand out by offering ingredients supporting cognitive function, mood, energy, and muscle growth.

SupplySide West podcast: Capitalizing on new product opportunities in the beverage sector

Andy Dratt, CCO at Imbibe, sheds light on key aspects of crafting functional beverages in anticipation of SupplySide West, emphasizing the growing demand for products promoting relaxation, beauty, and athletic performance.

Natural, flavorful botanicals create appetite for superfruits

The beverage industry sees a surge in "superfood" products, incorporating nutrient-rich fruits like blueberries and pomegranates, appealing to health-conscious consumers.

Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Pumpkin spice dominance may be waning. With launches peaking in 2016, new fall flavors are emerging, driven by consumer desire for variety and a break from pumpkin spice fatigue.

Trending functional ingredients for gut health beverages

Functional drinks promising gut health are on the rise, boosting ingredients like apple cider vinegar (in shrubs) and ginger, the most searched earthy flavor according to Google.

Campbell Soup Company CMO: ‘We continue to see growth trend with V8’

A beverage company highlights sweet potato juice as a natural source of electrolytes and hydration, with the sweetness and nutrients appealing to consumers.