SupplySide West podcast: Capitalizing on new product opportunities in the beverage sector

Posted: September 21, 2018
In: In the Media

The functional beverage market is booming, and there are so many products available that consumers can pick and choose beverages that address their individual needs. Energy, immunity, digestive health and weight loss are some of the most sought-after benefits, but there is growing demand for beverages that improve cognitive health, beauty, relaxation, sleep, and athletic performance. In this lead-in to SupplySide West, Judie Bizzozero, food and beverage editor, Natural Products INSIDER spoke with Andy Dratt, chief commercial officer at Imbibe about key considerations for creating functional beverages

Listen to the podcast on Natural Products Insider.

Andy Dratt, beverage, Beverage Industry, functional beverages, supplyside west

Keep Reading:

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.

Sweetener Insights That Help Products Win

Watch the replay of our sweetener micro-masterclass, designed specifically to equip developers with the practical tools and technical insight needed to tackle this complex space.