SupplySide West podcast: Capitalizing on new product opportunities in the beverage sector

Posted: September 21, 2018
In: In the Media

The functional beverage market is booming, and there are so many products available that consumers can pick and choose beverages that address their individual needs. Energy, immunity, digestive health and weight loss are some of the most sought-after benefits, but there is growing demand for beverages that improve cognitive health, beauty, relaxation, sleep, and athletic performance. In this lead-in to SupplySide West, Judie Bizzozero, food and beverage editor, Natural Products INSIDER spoke with Andy Dratt, chief commercial officer at Imbibe about key considerations for creating functional beverages

Listen to the podcast on Natural Products Insider.

Andy Dratt, beverage, Beverage Industry, functional beverages, supplyside west

Keep Reading:

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.

How Tariffs Are Reshaping Your Food & Beverage Production in 2025

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.