Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe’s Marketing Manager Presenting at Flavorcon

Posted: October 22, 2018
In: In the Media

Attending Flavorcon 2018? You won’t want to miss Imbibe’s Marketing Manager Ilana Orlofsky present on trends within the functional beverage market at Perfumer & Flavorist Flavorcon in Atlantic City. The session titled “The Most Disruptive Beverages You Should Know About,” will highlight functional ingredient trends within water, and provide an overview of categories predicted to experience significant growth in the next 3-5 years. Orlofsky will also discuss some of the most novel ingredients being used in beverages across categories.

Orlofsky has had her trend insights and articles published in Food Dive, Beverage Industry, SmartBrief, Prepared Foods and Foodbev. She spoke at the Women in Flavor & Fragrance Commerce in September 2016 and at Flavorcon 2017. She has a B.A. from Washington University in St. Louis.

The Most Disruptive Beverages
You Should Know About

November 14, 2018

3:00pm EST

Room: Avalon 1-4

adaptogen, beverage, Beverage Industry, bulletproof, butter coffee, coffee, flavorcon, functional beverage, tea

Keep Reading:

Decoding Flavor: Imbibe’s Lauren Senne on Taste Modulation, Bitter Blockers, and What It Really Takes to Formulate Great Beverages

Taste modulation is its own discipline. Maskers and bitter blockers aren't the same thing — bitter blockers work at the receptor level, physically blocking the signal, while maskers shift the overall flavor system.

What’s Driving Flavor in 2027 — And What It Means for Beverage Innovation

Explore Imbibe's 2027 Flavor Trends report and discover how formulation complexity, functional ingredients, and evolving consumer expectations are changing the role of flavor in beverage innovation.

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.