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Category: In the Media

Insights

Future Forecast: Ingredient and Flavor Trends 2018

Demand for plant-based and other non-meat protein is surging, driving innovation in finding and producing protein from plants, microbes and even insects.

Protein Sources for Beverage Development

Protein demand is soaring, pushing innovation in plant-based and other alternatives like fungi and insects. This caters to a growing population with diverse diets and those seeking vegetarian or healthier options.

Superfood lattes: The emerging trend to consider for your next product

Superfood lattes are gaining popularity, combining milk with health-boosting ingredients like beetroot or matcha. These colorful drinks are a hit on social media, with #beetrootlatte showing the biggest growth on Instagram at 44%.

IMBIBE OFFERS PROP 65 COMPLIANT SOLUTIONS FOR BEVERAGE DEVELOPMENT

Three blacklisted chemicals include Furfuryl alcohol, 4-Methylimidazole (4-MEI) and acrylamide. Furfuryl alcohol is not Prop 65 compliant in any amount, and 4-MEI and acrylamide require a Prop 65 claim above predetermined levels.

[Podcast] Talking RTD Beverages

Podcast link about current coffe trends (superfood lattes, RTD coffees, clear coffee), botanicals, how health and wellness is changing RTD beverages, future of soda, etc.

Sweetener Strategies for 2018

Making healthy and tasty food is tough, especially with sugar reduction a must. One strategy is to go unsweetened, which works for drinks like water, milk, coffee, and tea.

Personalized beverages expected to be even trendier in 2018

In 2018, beverage trends will focus on hyper-personalization and specialization, says Imbibe marketing director Laura Dembitzer. Expect launches with less sugar, added functional ingredients, and sustainability.

What’s big in beverages? Health, innovation and sustainability

The dominant trend in the 2018 beverage industry is health and wellness. Consumers seek drinks with reduced sugar and artificial ingredients, prompting soft drink reformulation with natural sweeteners and functional variants.

Adaptogens are here to stay but marketing them effectively will require creativity and innovation, say experts

Adaptogens, natural ingredients believed to help the body cope with stress, are gaining popularity in food and beverages. These include Ashwagandha, Rhodiola, Maca, and Holy Basil.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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