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Category: In the Media

Insights

IMBIBE RELEASES 2018 INGREDIENT TREND PREDICTIONS

Imbibe, a beverage development company, predicts these trendy ingredients for 2018 drinks: functional botanicals for stress relief and inflammation (like lavender and curcumin), and adaptogenic mushrooms (like chaga) for immune system support.

IMBIBE LAUNCHES PODCAST ABOUT THE LATEST FOOD AND BEVERAGE TRENDS

Imbibe, a beverage development company, launched a podcast called Food and Beverage Insights. The podcast discusses trends in the food and beverage industry, including savory beverages like vegetable drinks and broths.

Ingredients to Watch: The Future of Function

The beverage industry is moving towards functional beverages that use inherently beneficial ingredients rather than fortified ones. Manufacturers are incorporating adaptogens, superfoods, and natural energy sources to achieve this.

IMBIBE MAKING STRIDES IN INNOVATION FOR PROTEIN BEVERAGE CATEGORY

Imbibe develops new protein drinks for clients. The market is booming, and Imbibe leads the way with innovative beverages like clear protein water. Their experts create both dairy and plant-based drinks, tackling challenges like protein instability.

Pour Me a Glass: RTD Beverage Global Trends

According to a discussion at Flavorcon 2017, the RTD (Ready-to-Drink) beverage market is being driven by consumer demand for healthy and convenient drinks. Flavor experts and market researchers highlighted this trend, along with others impacting the industry.

Chocolate’s mass consumer appeal resonates in beverages

Chocolate flavored beverages are popular and come in many varieties. Ready-to-drink beverages tend to use chocolate flavors or extracts, while powdered beverages more commonly use cocoa powder.

Trend Considerations for Developing Your Next Cup of Joe

The coffee industry is booming, with specialty shops growing in popularity and cold brew experiencing a massive surge. Despite modest growth expected for ready-to-drink coffee, innovation is brewing in the form of new and exciting coffee products.

IMBIBE’S MARKETING MANAGER PRESENTING AT FLAVORCON

At Flavorcon 2017, Imbibe’s Ilana Orlofsky discusses functional beverage trends in "Wet Your Whistle" at 11:45 a.m. Known for industry insights, Orlofsky's talk covers popular categories and future projections.

The Seeds of Beverage Innovation

The protein drink market is expanding beyond just athletes. People are interested in protein for its health benefits and trendy image, even if they don't necessarily need more protein.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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