Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.
Keep Reading:

How Are Shoppers Using AI to Choose Functional Beverages?

More shoppers now ask AI about their health before they reach the shelf. Here’s what that means for functional beverage brands, and how to earn trial when AI weighs in first.
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Imbibe-Developed Beauty Hydration Slushie Featured in Food Ingredients First’s SupplySide Global 2026 Recap

Frozen formats add another layer of complexity to functional products, because cold serving temperatures can mute flavor and sweetness perception. A concept that tastes balanced at room temperature may fall flat once frozen.
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Clear Protein Is Booming. Is Your Portfolio Keeping Up?

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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