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Category: In the Media

Insights

Natural, clean-label trends drive upswing in botanicals

The growing interest in health and natural ingredients is making plant-based botanicals like green tea and ginger popular in beverages.

Project Management and Product Testing for New Product Launches

Navigating the complexities of food and beverage systems requires meticulous planning and risk management. Establishing a project timeline and assembling a skilled team to identify potential failure modes is crucial.

Challenges and Strategies for Navigating Clean Label

The clean label movement is gaining traction in the food and beverage industry, though its definition varies among professionals. Implementation poses challenges like regulatory hurdles and cost.

IMBIBE’S VP OF R&D JOINS SPEAKING PANEL AT SUPPLY SIDE WEST

Imbibe’s VP of R&D, Joe Farinella, will speak at Supply Side West in Las Vegas on Sept. 28, 2017. His panel covers strategies for successful product launches, drawing from his 17+ years of industry experience.

IMBIBE’S COO PRESENTING AT SUPPLYSIDE WEST

Imbibe’s COO, Will Lennon, will address clean label challenges and strategies at SupplySide West in Las Vegas on Sept. 26, 2017, at 1:30 p.m. With supply chain expertise, Lennon will discuss customer expectations and hidden costs.

Meal in a bottle

Kim Folta of Imbibe underscores the importance of meeting consumer expectations for satiety and nutrients. Medical foods cater to specific nutritional needs or illnesses, including digestive disorders or food allergies.

SupplySide West Podcast 27: Elements of a Successful Product Launch

Joe Farinella, VP of R&D at Imbibe, stresses the importance of planning for failure in new product launches. With 17 years of experience, he advocates for allocating extra time for trials and risk assessment.

Criteria for World Beverage Innovation Awards 2017 from Aparna Oak, Director of Flavor Innovation

Health and wellness fuel food and beverage innovation. As a judge for the 2017 World Beverage Innovation Awards, I emphasize origin transparency, sustainability, Non-GMO transparency, plant-based ingredients, and clear nutrition labeling to resonate with consumers.

IMBIBE’S CCO TO BE KEYNOTE SPEAKER AT PREPARED FOODS R&D APPLICATIONS SEMINAR CHICAGO

Andy Dratt, Imbibe’s Chief Commercial Officer, will keynote at the Prepared Foods R&D Applications Seminar in Chicago on Aug. 2, 2017. Addressing beverage trends and functional ingredients.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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