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Category: In the Media

Insights

Pour Me a Glass: RTD Beverage Global Trends

According to a discussion at Flavorcon 2017, the RTD (Ready-to-Drink) beverage market is being driven by consumer demand for healthy and convenient drinks. Flavor experts and market researchers highlighted this trend, along with others impacting the industry.

Chocolate’s mass consumer appeal resonates in beverages

Chocolate flavored beverages are popular and come in many varieties. Ready-to-drink beverages tend to use chocolate flavors or extracts, while powdered beverages more commonly use cocoa powder.

Trend Considerations for Developing Your Next Cup of Joe

The coffee industry is booming, with specialty shops growing in popularity and cold brew experiencing a massive surge. Despite modest growth expected for ready-to-drink coffee, innovation is brewing in the form of new and exciting coffee products.

IMBIBE’S MARKETING MANAGER PRESENTING AT FLAVORCON

At Flavorcon 2017, Imbibe’s Ilana Orlofsky discusses functional beverage trends in "Wet Your Whistle" at 11:45 a.m. Known for industry insights, Orlofsky's talk covers popular categories and future projections.

The Seeds of Beverage Innovation

The protein drink market is expanding beyond just athletes. People are interested in protein for its health benefits and trendy image, even if they don't necessarily need more protein.

Natural, clean-label trends drive upswing in botanicals

The growing interest in health and natural ingredients is making plant-based botanicals like green tea and ginger popular in beverages.

Project Management and Product Testing for New Product Launches

Navigating the complexities of food and beverage systems requires meticulous planning and risk management. Establishing a project timeline and assembling a skilled team to identify potential failure modes is crucial.

Challenges and Strategies for Navigating Clean Label

The clean label movement is gaining traction in the food and beverage industry, though its definition varies among professionals. Implementation poses challenges like regulatory hurdles and cost.

IMBIBE’S VP OF R&D JOINS SPEAKING PANEL AT SUPPLY SIDE WEST

Imbibe’s VP of R&D, Joe Farinella, will speak at Supply Side West in Las Vegas on Sept. 28, 2017. His panel covers strategies for successful product launches, drawing from his 17+ years of industry experience.