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Category: In the Media

Insights

Imbibe’s Director of Flavor Innovation to judge World Beverage Innovation Awards 2017

Meet Aparna Oak, Director of Flavor Innovation and judge for FoodBev Media’s World Beverage Innovation Awards. With expertise as a certified flavor chemist, she contributes to creating innovative flavor concepts for potential clients.

Chicagoland Food & Beverage Network Hosting Innovation Event At Imbibe

The Chicagoland Food & Beverage Network hosts its first innovation event on July 12 at Imbibe, featuring presentations from local beverage innovators Imbibe and Koval Distillery.

Clean Label Isn’t Losing Momentum, So Where is it Headed?

Caribou, Panera, and Chipotle are among the latest to embrace clean label commitments, banning artificial ingredients. This trend extends beyond restaurants to RTD beverages and packaged foods.

Demand increases for probiotic drinks

Consumers prioritize gut health, driving sales of probiotic-fortified drinks, up 31.2% since 2016, and plant-based options, soaring 269.7%, per SPINS data. Innovations like Aspen Pure Probiotic's shelf-stable process aim to extend probiotics' reach.

Less is More: Sugar Reduction, Less Sodium & Low-FODMAPS in Food, Beverage

Consumers are driving a "less is more" trend in food and drinks. They want less sugar and sodium due to health concerns and are drawn to products with fewer ingredients.

Special Report: Consumers and ‘clean’ food: Where is the clean label trend going next?

The clean label trend raises questions about its true impact on health and the food system. While it's crucial for brand relevance, its effectiveness varies. Swapping ingredients hasn't always revived brands, while products thrive despite non-clean label components.

Category Insight: Clean Label Sweeteners Raise the Bar in Beverages

Laura Dembitzer from Imbibe highlights two consumer segments in the carbonated and sports beverage markets: those opting for artificial sweeteners to cut sugar and another group preferring natural sweeteners, prioritizing health over taste.

Raise a Glass to Innovative Fruit and Vegetable Beverages

The legacy of Tang gives way to a surge in fruit and vegetable beverages, driven by health-conscious consumers. Cold-pressed juices, rich in veggies like cucumber and kale, dominate markets in the US and Europe.

The Protein Beverage Landscape

The protein market is booming, with U.S. drink sales expected to hit $6.7 billion by 2019 and global market at $43.3 billion by 2024. Originally in sports nutrition, protein now meets on-the-go needs.

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