Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Trend Considerations for Developing Your Next Cup of Joe

Posted: October 19, 2017
In: In the Media

Coffee is a global staple. Its versatility and ubiquity allow it to be a platform ripe for innovation. Though slight growth is expected in the ready-to-drink (RTD) coffee segment (a market valuation of $1.4 billion in 2015 is projected to grow to $1.6 billion by 2020), innovation and new product concepts are still abound.

Specialty coffee shop sales increased 9.1 percent from 2014 to 2015, and the most talked about sub-segment, cold-brew coffee, grew 580 percent from 2011 to 2016, according to Mintel. The following list includes some of the most relevant trends within the coffee industry. These might very well become platforms and springboards for even more new and innovative products.

Read the full story on Natural Products Insider.

beverage, Beverage Industry, beverage trends, coffee, consumers, customization, flavor, functional beverages, functional ingredients, imbibe, organic, transparency

Keep Reading:

Matcha Might: Could the trendy tea challenge coffee?

The trendy tea takes on coffee! Ingredient experts confirm that matcha is a "standout ingredient" and top contender in the growing market for functional, health-focused beverages.

Is Apple the new Pumpkin Spice?

Apple is challenging pumpkin spice's dominance as the leading fall flavor. Flavors like apple cider and apple cinnamon are gaining ground, offering a nostalgic and warm-spiced alternative to the saturated pumpkin spice market.

Fall’s Familiar Duet: Caramel Apple & Candy Corn

Fall's Seasonal Duo: Caramel Apple & Candy Corn. Beyond pumpkin, these two iconic flavors, from cozy craft to pure nostalgia, are driving sales. Win the season with Imbibe.