Trend Considerations for Developing Your Next Cup of Joe

Posted: October 19, 2017
In: In the Media

Coffee is a global staple. Its versatility and ubiquity allow it to be a platform ripe for innovation. Though slight growth is expected in the ready-to-drink (RTD) coffee segment (a market valuation of $1.4 billion in 2015 is projected to grow to $1.6 billion by 2020), innovation and new product concepts are still abound.

Specialty coffee shop sales increased 9.1 percent from 2014 to 2015, and the most talked about sub-segment, cold-brew coffee, grew 580 percent from 2011 to 2016, according to Mintel. The following list includes some of the most relevant trends within the coffee industry. These might very well become platforms and springboards for even more new and innovative products.

Read the full story on Natural Products Insider.

beverage, Beverage Industry, beverage trends, coffee, consumers, customization, flavor, functional beverages, functional ingredients, imbibe, organic, transparency

Keep Reading:

Next wave of RTD coffee: Less sugar, more function

“At Imbibe, we often talk about little luxuries and indulgence… and how these concepts shift based on context and individual preferences. “When it comes to ready-to-drink (RTD) coffee, one person’s idea of indulgence might be the rich taste of whole...

Flavor Matching: A Tool for Smarter Innovation

We replicate both the sensory profile and functional performance of an existing flavor so it delivers an equivalent experience in your finished product.

Imbibe Expands Taste Modulation Platform

Imbibe expands its SweetSense® line, delivering advanced taste modulation solutions to help brands overcome off-notes, enhance sweetness, and achieve clean label goals.