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Category: In the Media

Insights

Imbibe’s SweetSense Offers Workaround for Stevia’s Issues as Natural Sweetener

Imbibe introduces SweetSenseTM, a clean-label sweetening ingredient enhancing beverage sweetness. Responding to consumer demand for low-calorie options, it accentuates inherent sweetness, intensifies flavors, and reduces off-notes from sweeteners like stevia.
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Science-backed cognitive ingredients in demand for beverages

The slogan "A mind is a terrible thing to waste" now reflects a trend in cognitive health products. Consumers, from millennials to baby boomers, seek functional beverages to enhance memory and focus.
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Imbibe and Ganeden Join Forces to Predict Top 3 Trending Ingredients of 2017

Imbibe and Ganeden are teaming up for a webinar on February 7th to discuss key ingredient trends in the food and beverage industry, including sugar reduction, protein, and probiotics.
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Packaging and sweeteners have most room for innovation, says Imbibe beverage expert

Laura Dembitzer of Imbibe praises La Colombe's Draft Latte for its unique packaging and frothy texture. Sales have soared, reaching major retailers like Target and Whole Foods. Jon Spear expects textured beverages like this to trend across categories.
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9 food and beverage experts identify the industry’s biggest challenges in 2017

In 2017, food and beverage makers aim to reduce sugar while preserving flavor and clean labels. With FDA changes looming, they prioritize natural ingredients without sacrificing quality.
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Fighting food waste: Companies at the forefront

Food waste is a major issue, with 25-40% of food going unconsumed. Companies like Snact and Imperfect Produce repurpose rejected produce into snacks.
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High Protein Coffee Coincides with Functional Beverage Trend

High Brew Coffee introduces a protein-rich cappuccino, catering to consumers seeking functional beverages. With 12 grams of protein and 3 grams of fiber, it aligns with the trend of drinks offering health benefits.
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Imbibe releases seven trends in coffee

As fall arrives, hot beverages like coffee gain popularity. Portland tops WalletHub's Best Cities for Coffee Lovers list, with abundant coffee shops and manufacturers. Nescafé's International Coffee Day initiative distributed plantlets for uploaded videos.
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temple turmeric drink

Clarifying Certification and Claims for Clean Label

Clean Label products feature simplified ingredients, without artificial additives or chemicals. Organic certification requires at least 95% organic ingredients by weight. Non-GMO certification ensures products are free from genetically modified organisms.
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